Fab Giovanetti

Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...

We've all heard the saying, "There's power in numbers." And when it comes to social media, that statement is true. I love social media as a tool to amplify your message and connect with people. We talk a lot about social in our certification and courses, as it's truly...