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Horea Matei

B2B SaaS Content Writer & MarTech Researcher

Horea is a B2B SaaS content writer and MarTech researcher. He has written for Planable since 2023, covering social media management, scheduling, listening and collaboration software. He's spent 7+ years writing about marketing technology, with work for HubSpot, Surfer and UX Pilot AI on topics from SEO and answer engine optimization to UX and web design tools. His roundups are research-first: he tests the tools and workflows himself, then writes the comparisons that help marketers choose with confidence.

  • software reviews & comparisons
  • social media management tools
  • SEO & AEO content
  • content editing
Horea Matei

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10 best content repurposing tools to scale your strategy
10 best content repurposing tools to scale your strategy

A repurpose content tool transforms existing content and adapts it to new formats or channels so you can reach new viewers. Think turning a long-form YouTube video into a series of TikToks or one blog post into valuable content for Facebook or Instagram. Especially if...

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