Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
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Personalized Video Marketing: The Next Revolution in Content Marketing
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
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