Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
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7 Best Google Docs Alternatives for Content Teams to Improve Collaboration
Marketing, Productivity, Tools
In the Microsoft Word era, Google Docs was a revolutionary content collaboration tool that rocked the content world. But content teams are now looking for Google Docs alternatives that further boost content workflow and improve their processes. After all, there's a...
9 Best Approval Software for Creative & Marketing Teams
author featured articles, Tools
Does your marketing team use approval software for its workflow? If not, it’s high time to consider adding it to your content workflow. An approval workflow software ticks off all the boxes: it speeds up content delivery, reduces mistakes, improves communication, and...
How to Manage Multiple Instagram Accounts for Clients in 2025
Do you have to manage multiple Instagram accounts and keep your sanity intact amidst a sea of content? I'm here to lend a helping hand and guide you through the choppy waters of juggling several Instagram accounts at the same time. Between Instagram app limitations on...
Manage Multiple Facebook Accounts & Pages with Zero Stress
Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
How to Create and Use Instagram Collab Posts for more Exposure
Have you tried the Instagram collab feature yet? Instagram introduced its collab posts back in June 2021, and they became an incredibly efficient tool used by many brands, creators, and influencers. The new feature enables you to co-author a post with another account...
Instagram Marketing Strategy Guide for Social Media Marketers in 2025
Instagram, Marketing, Social Media
Instagram can help your brand increase its visibility, drive sales, and build an entire community around its presence on the platform. It is the fourth biggest social media platform, after all. But with Instagram being that big and popular, it's not always easy to...
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