Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Philip Portman is the Founder and CEO of Textdrip, a business texting platform; He has successfully launched several startups including landlineremover.com and argosautomation.com. With expertise in SMS marketing and digital automation, Philip is also an esteemed member of the Forbes Technology Council.
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Social Media + SMS: A Winning Formula for Engaging Your Audience
Did you know that the average person spends over 3 hours a day on social media? Yet, many businesses struggle to cut through the noise and truly connect with their audience. What if I told you there's a secret weapon that can amplify your social media efforts and...
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