Agencies and agency founders are super hungry for insights on how to really nail their pitches and proposals. So, I got together with Graham Todd, Co-Director of Spaghetti Agency, and Adam Hempenstall, CEO and Founder of Better Proposals, to pick their brains on the...
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What is Audience Segmentation? A Guide to Creating Personalized Content
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
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