There's glory in strategizing and coming up with outrageously good ideas for social posts. But there's little cheer (...ok, none whatsoever) for all those small, pesky, repeatable publishing tasks that eat up your day. I hear you. And one at a time, we're taking those...
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What is Audience Segmentation? A Guide to Creating Personalized Content
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
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