Managing a social media campaign comes with a lot of exposure and responsibility. You've got the opportunity to make it big... or fail in the eyes of almost everyone in the company. You're balancing strict deadlines, high expectations, and a lot of moving parts to...
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What is Audience Segmentation? A Guide to Creating Personalized Content
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
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