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Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Choosing content marketing software for your team is no apple pie. I've been there. The market offers so many options, yet all you want as a content manager is smoother collaboration, faster marketing workflows and seamless social media scheduling. To navigate this...
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we'll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...
Are you struggling with marketing operations, planning, or executing strategies and campaigns? I hear you. Many marketing operations managers are bogged down by campaign management, lead gen, and marketing analysis tasks despite using many tools that promise to help....
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Whether you’re an agency-side or freelance social media marketer looking to land new clients, a social media proposal is the first step towards gaining new customers. This important business document shows your prospects what social media-related services you offer...
Do you struggle with maintaining the quality and consistency of your company content? A content review and approval process will help ensure all published content meets quality standards and adheres to your brand guidelines. Without a clear review process in place,...
Today, I’m going to tell you all about our SEO workflow that fueled our content scaling efforts and helped us get to 80,000 organic traffic per month. After much trial and error, we've nailed an SEO process that enables us to keep track of our content operations, from...
Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
I should probably start with an inspiring quote on why learning is important. However, part of me feels like anyone working in the digital space in today’s world deeply understands that it’s not only important to stay updated and constantly learn, but vital. As a...
