Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
How to Create a Content Strategy Framework That Works
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Everything You Need to Know About Brand Pillars and Reasons Why You Should Care
"Brand" is one of those diffuse concepts that nobody can fully agree on. Ask three specialists what a brand is, and you could get just as many answers. And the sad truth is that it doesn't really matter what we think our brand is. Our customer decides our type. That...
The Life of a Brand Manager – Expectations vs Reality
Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...
Digital Agency vs In-House Team: 9 Experts Weigh In
Social media is no longer a simple game. For anyone. We’ve been saying this for a while, after all, it’s why we started Planable. Because it’s no longer about one person pushing pretty pictures on Facebook. It’s a team effort that can sometimes make or break...
7 Ways Content Creation Can Build Sustainable Brands
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand to be scalable, but you don’t want to constantly rely on ads. You’re ready to deliver tremendous value, but you don’t...
Instagram Story Size Cheat Sheet for 2022 and Best Practices
Instagram. You might have heard about it. It’s that thing kids are on. It’s sleek, intuitive, and, most importantly, simple to use. Which makes seeing the best part of your precious photo getting cropped even more frustrating. As Instagram introduces new features and...
Super Bowl 2022 Ads: The Great, The OK, and The Meh
Unless you've been living under a rock for the last 60 years, you know that the Super Bowl is the most viewed sporting event in America. But it's not just the USA who's paying attention. The whole globe turns its gaze on this ultra-commercialized annual event. And...
7 Strategies to Improve Brand Development & Awareness in 2022
If you're just starting out, building your brand may seem a gigantic task, a brand awareness strategy is vital to grow your business and it's easy when you do it the right way. If you run an established business, you can look back at your brand awareness strategy and...
2022 Guide: Hire the Right Digital Marketing Manager
Hiring a digital marketing manager is a challenge. An exciting challenge. But still, a challenge. The way new hires are recruited and onboarded has a ripple effect in our culture, our results, and our bottom line. Define the needs right. Recruit responsibly. Onboard...
35 Marketing & Social Media Podcasts Any Professional Should Listen To
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...