Struggling to effectively manage collaboration among writers, designers, and other marketers in your team? Enter the power of project management for creatives — a tailored process that addresses the unique needs of creative projects. In this article, I'll cover the...
Project Management for Creatives – the Process and 5 Tools Worth the Money
Struggling to effectively manage collaboration among writers, designers, and other marketers in your team? Enter the power of project management for creatives — a tailored process that addresses the unique needs of creative projects. In this article, I'll cover the...
How Often to Post on Instagram: Here’s Your Right Answer
If you are a social media marketer, you might have often asked yourself this question. How often to post on Instagram? Or how many posts are too many posts? Are we posting too much? Or is it too little? If these thoughts have ever crossed your mind, then welcome to...
The Future of AI Content Personalization in Social Media Marketing
Both businesses and marketers are constantly striving towards a shared goal: connecting with their audience in a meaningful way. They aim to deliver the perfect message at just the right moment. But here’s the twist: with so much content out there, truly standing out...
How to Build the Perfect Social Media Team – from Roles to Goals & Tools
There is no secret that social media is a team effort. The days of single social media publishers and copy-pasting other available content are long gone. It’s no longer a space to fill, it’s a place to grow from. And as we all know, it’s a place that requires a lot of...
Document Review for Marketing Teams: Processes and Tools
Are errors slipping through the cracks in your marketing materials? Is your document review process in need of improvement? This streamlined review process helps marketers assess the content, design, and messaging of all the assets they create. Let’s take a look at...
Social Media Competitor Analysis Guide
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! Whether your competitor is a huge corporation or a small company, you need to...
How to Create Engaging Videos For Social Media like a Pro
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
Building a Brand Guide: Choosing Fonts and Colors
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
How to Optimize Your LinkedIn Profile the Smart Way
Since it started in 2003, LinkedIn has become the world’s largest professional network. If you’re not already an active site user, it’s worth a look: it works well for millions of professionals who share posts with their followers. And even if you’re already one of...
How to Make Reels on Instagram: a Guide for Beginners
Ready to jump into the world of Instagram videos and learn how to make Reels? You’ve heard all about Instagram Reels, you’ve watched hundreds, but you're not sure where to start with creating them. Or even why you need Reels in your Instagram content strategy. We've...