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Content management tools are lifesavers when you're a marketer. These tools go beyond just a social media calendar or a task tracker. They help you organize and streamline all your content processes, from planning and creating to reporting to your clients. We all know...
Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the right TikTok tools, that is.
TikTok’s fast-paced environment can be pretty headache-inducing for social media managers. Staying on top of ever-changing trends and figuring out how to land on your followers’ For You page, all while scheduling your TikTok videos in advance, is quite the task.
But, with the right tools, your job will be much easier. So, let’s have a look at the best TikTok tools that will skyrocket your presence on the platform.
First, here’s a brief rundown of what you need to look for when choosing the TikTok tools that work for you:
With great teamwork, comes great content. TikTok tools with built-in collaboration features ensure your posts are in the best possible shape when they roll out. The option to set up approval workflows is a big plus.
TikTok is all about engagement. You need to keep an eye on your posts’ performance to see what works for your target audience and what doesn’t, identify popular hashtags to maximize reach, and so on.
A TikTok publishing tool with a built-in video editor would be ideal — it spares you the hassle of jumping from one platform to the other and helps boost productivity.
TikTok tools with options to quickly monitor and reply to comments help you establish a stronger connection with your audience and build trust.
Collaboration and scheduling features in Planable
Planable is a content collaboration and scheduling tool that stands out through its top-notch approval workflows and intuitive calendar.
It allows you to automatically publish TikTok posts and content for other social media platforms (like Instagram and Facebook Reels, or YouTube) through a drag-and-drop interface.
You can publish a post across multiple social media channels simultaneously, or make changes specific to each network via the Sync ON/OFF feature.
Collaboration via comments and suggestions in Planable
You can then organize content via color-coded labels, leave comments, and approve posts with just one click directly within the calendar.
Speaking of approvals, Planable offers multi-level workflows — multiple team members will need to approve a post before it rolls out.
Besides social media platforms, Planable’s Universal Content feature lets you work and collaborate on any type of text-based content — ideal for video scripts, creative briefs, and brand guidelines.
Content calendar in Planable with TikTok and other channels
Key features
Drawbacks: Planable currently lacks social media listening features.
Pricing: Planable starts at $33 per user per month (billed yearly). Pricing is flexible based on the number of workspaces and users you have. There’s also a free plan that includes all the platform’s features and lets you schedule up to 50 posts.
Buffer is a social media management platform with built-in social listening, analytics, and publishing tools — all packed in affordable pricing plans.
Buffer stands out through its Start Page functionality. You can build customized Link in Bio pages and share them across multiple social media accounts, which is ideal for driving social media traffic to your online store.
You can set up pages from scratch or choose one of Buffer’s pre-made templates. You’re then free to tweak colors, customize fonts, and more. Buffer also integrates with Shopify — you can access Shopify analytics and see which social networks generate the most sales directly within Buffer.
Key features
Drawbacks: Buffer lacks a built-in video editing tool. Although the platform includes content approvals, they’re not multi-level.
Pricing: There’s a free version with up to three social channels included. Paid plans start at $5 per social channel per month (billed annually).
Sprout Social is a social media management platform with advanced features like a built-in social CRM and sentiment analysis tools.
The platform automatically detects high-priority comments based on their tone (neutral, positive, and negative), which you can delegate to the appropriate team members. You can also leave notes next to each comment so teammates have the context necessary to provide relevant responses.
Key features
Drawbacks: Sprout Social includes a Link in Bio tool, but it’s only available for Instagram. It also lacks a built-in video editor, and its pricing plans are not accessible to smaller businesses.
Pricing: Sprout Social starts at $249 per month (billed annually), with one user included across all packages. Each extra user will set you back $149, $299, or $349 per month depending on your selected plan.
PlanableAI feature for social media posts
Planable’s AI-powered writing assistant is perfect for generating catchy TikTok captions, writing copy for your ad campaigns, or repurposing content by making it shorter and adding on to it — simply write a few prompts and the platform will take it from there. It can even add hashtags, emojis, and more.
Coupled with Planable’s built-in image and video editing tools, you’ll get to streamline the content creation process and spare your creative teams a few headaches.
Key features
Drawbacks: Although Planable AI helps you generate captions for all supported social media networks, it’s not yet available in Planable’s universal content for blog posts or newsletters.
Pricing: Planable AI is available in all of the platform’s pricing plans, including the free plan and the paid plans, which start at $33/user/month.
CapCut is an all-in-one editing platform with a dedicated TikTok video editor. The platform offers various TikTok-specific templates to kickstart the video editing process, while its AI-powered tools fine-tune videos for you, saving you time and effort. You can also upload videos to TikTok directly from the platform.
Key features
Drawbacks: CapCut doesn’t allow you to edit videos that are longer than 15 minutes.
Pricing: You can use CapCut for free.
Filmora is another all-in-one video editor. However, Filmora includes more features suitable for complex editing projects, like a broader range of effects and transitions, as well as a montage maker that automatically matches videos with music.
Unlike CapCut, Filmora doesn’t come with any video length limitations.
Key features
Drawbacks: The free version includes watermarks.
Pricing: There’s a free version available, while paid plans start at $29.99 per quarter.
TikTok analytics dashboard in Planable
Planable Analytics is one of the easiest TikTok analytics tools to use. It lets you track key TikTok metrics and get top-performing post insights from the same platform you can use to plan and schedule your TikTok content.
When I tried the tool, I loved the clean interface and intuitive reporting capabilities. Social media managers who post regular content on TikTok will also love the Top Performing Content highlights. That’s where the tool presents your top posts over a specified period. You can then select each video for a more granular and detailed view of metrics such as reach, interactions, comments, shares, and plays.
Beyond TikTok, Planable Analytics also supports Instagram, Facebook, and LinkedIn – with more social media platforms to be added soon.
Key features
Drawbacks: Planable Analytics doesn’t include features related to competitor analysis, social monitoring, or social listening.
Pricing: Planable Analytics has a 7-day free trial and costs $9/month per workspace. It’s available as an add-on for Planable’s paid plans. These start at $33/month.
Keyhole is an all-in-one social media analytics tool for TikTok, YouTube, Facebook, Instagram, and LinkedIn. The platform reveals everything you need to know about your social media campaign’s performance — from account analytics to influencer tracking, and more.
Keyhole also allows you to adjust your strategy on each social media platform through its network-specific analytics. As for TikTok, Keyhole stands out through its ability to identify which video effects generate the most engagement.
Key features
Drawbacks: Keyhole’s entry-level plan only supports Facebook, Instagram, and Twitter. TikTok support is available starting at $141.75 per month (billed annually).
Pricing: Keyhole starts at $66.75 per month (billed annually), with a 7-day free trial available.
Brand24 is a social media monitoring tool with excellent AI-powered sentiment and tracking analysis features. The platform stands out through its ability to monitor brand mentions from all across the web.
Besides social media platforms, Brand24 also pulls information from Medium, Twitch, newsletters, podcasts, and news articles — perfect for getting an accurate representation of your brand awareness campaign efforts.
Key features
Drawbacks: Brand24 only includes TikTok support starting from the Team plan, which costs $149 per month (billed annually).
Pricing: Pricing starts at $79 per month (billed annually), with a 14-day free trial available.
TrendTok is a TikTok tool (for iOS only) specifically dedicated to trend discovery and analytics. The platform leverages AI to help you uncover upcoming viral TikTok trends and sounds based on your niche, location, or the creators you follow.
TrendTok can also display a map showing countries where specific songs are most popular along with all the hashtags they’re associated with.
Key features
Drawbacks: Unlike other similar TikTok tools, TrendTok is only available for iOS.
Pricing: You can use the platform for free, but there are in-app purchases.
TikTok Promote is the native TikTok tool for advertising. Although rather simple, it works for both personal and business accounts, and it offers a highly user-friendly interface.
Besides, it offers all the features you need to draw more eyes to your business, like access to numerous ad formats (top-view, in-feed, brand takeover ads, and more).
Key features
Drawbacks: Unlike on Android, iOS users can’t pay for the advertisements directly via credit card — they’ll need to purchase TikTok coins first.
Pricing: The minimum ad spend per day is $3.
Upfluence is an influencer marketing platform that provides a database where you can find thousands of social media personalities spread across TikTok, Instagram, Twitter, and more.
You can also integrate data from your own CRM or CMS systems and use the platform’s Influencer Matching functionality to find influencers relevant to your brand and audience. From there, you can get in touch and pay content creators directly within the platform.
Key features
Drawbacks: Users report a rather steep learning curve.
Pricing: Pricing is upon request with a one-year minimum contract duration.
And there you have it — the best TikTok tools currently available. Although some TikTok tools serve only for specific uses, like video editing or analytics, consider something more unified to manage all your TikTok tasks from the same place. This helps you streamline workflows and spares you the trouble of jumping between multiple tools.
Planable helps you with just that. The platform’s publishing features, coupled with its built-in video editor, collaboration, approval, and AI capabilities cover everything you need for the perfect TikTok strategy — all without having to switch to other platforms. That said, it’s definitely worth a shot. Try it for free (no credit card required)!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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