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Episode 9: Content Marketing Made Efficiently – Everything You Need To Know

Content consumption is on the rise and as marketers, it’s our duty to increase the supply to satisfy demand. But the issue is not that simple. People don’t just want content.
They want valuable pieces that genuinely make a difference. Content that brings something new to the table, is enjoyable, and entertaining.
Marketers are expected to “wow” their audience every single day, however, it’s incredibly hard for many teams out there.
We will speak about content pillars and explore how to come up with the right ones and the steps to take after you do. After that, we’ll dive deep into how to brainstorm on content marketing topics that will tick all the right boxes.
Lastly, we’ll go into content marketing habits that will empower your brand and form real connections with your audience.

Episode 8: How To Create Engaging Videos For Social Media

You’re missing out if videos are not part of your marketing strategy.
In 2018, people spent 4 times more time watching Facebook Live compared to the year before, and 80% more time watching videos on Instagram. Videos have been comprehensively shown to have higher levels of engagement compared to other types of posts. Facebook reports that videos receive 135% more organic reach than other types of posts.
As a marketing manager myself I started shooting videos and publishing video content daily. What about you?

Episode 7: Brand Management, a Guide for Haters

There’s never enough to be said about brand management – that’s why this episode closes this conversation with a complete guide on growing, and empowering your brand for more visibility, clarity, and success.
We assume you don’t need basic definitions. That’s why we spoke with some of the best experts in brand management to dive deeper into what makes a brand management effective, what happens due to poor brand management, and how to ensure business stability with a simple framework that you can implement at the next marketing meeting.
Also, we’ll move to the actual how-tos with clear action plans, questions to be answered, and next steps for better brand stability of your team.

Episode 6: 7 Reasons Any Marketing Executive Needs to Run Social Media for Just One Day

A few years ago, social media was everything to me – I was creating content, moderating it, and building a community at Oracle. Unfortunately, now I rarely do it myself since I’m caught up in other marketing activities.
As a marketer, it’s easy to drift away from social media and start going into different directions to strengthen up your skills, but that’s precisely the problem – you lose the content with your audience. Social media is the one and the only chain of 1to1 communication between your brand and the customers to find out about their needs, likes, and dislikes.
And if you stop doing social media, you just lose the content with them. That’s why in this video, we’re exploring why you need to start doing social media on your own for only one day.

Episode 5: All the Content Marketing Collateral You Can Use To Grow Sales Numbers (with Examples)

Newsletters, social posts, eBooks, websites, landing pages – it’s underwhelming how many they are. Do they actually work for your business?
It’s called marketing collateral – the content marketing that can take up many forms and used in your favor. By using all of them marketing teams will never be bored and will have the chance to constantly experiments with new formats, and content types.
So we decided to present all the marketing collateral examples and all the types of content marketers can dream of.

Episode 4: What Causes the Worst PR Nightmares for Brands

A while ago, I believed PR fails can happen extremely rare and under very rare circumstances. However, after lurking on Twitter for the past few years I learned that a disaster can hit unexpectedly any company if their content isn’t well enough planned and researched.
Right now, marketers are overworked and are wasting an enormous amount of time & effort as a result of broken collaboration. Multiple PR Crises happen due to lack of an established approval, feedback and communication process. And unapproved campaigns go live which leads to customers losing the sense of trust, confidence, and safety of brands.

Episode 3: How To Become A Badass Digital Marketing Freelancer

The marketing industry is booming. Just in the past 7 years, more than 7000 marketing tools have been developed to help brands, agencies, marketers, builders, and founders sell better. It empowers a new field of marketing to bloom and create many new opportunities for the upcoming generation of marketers.
And digital freelancers are winning the world in a new way – traveling, working, and having the work-life balance many dream about. Together with our team, we analyzed what’s exactly a digital marketing freelancer doing, how to become one, what are the pros and cons and how to find your first client.

Episode 2: 7 Benefits of Working With a Digital Marketing Agency vs In-House Team

Social media is no longer a simple game, and it’s not for everyone. The days of one person shows are gone. You can’t just put pretty pictures on social media, a few videos, or just write a text on a Facebook post. It’s a team effort that makes things happen. However many companies are struggling with that because they don’t have the right processes and workflows enabled for their team.

Episode 1: Instagram Marketing Trends

With more than one billion users worldwide Instagram is one of the most powerful social networks. In this episode, we tackle this year’s most popular trends and the ways to leverage them.