This is your real social media job title

You’re a social media… manager? analyst? copywriter? All of the above? Or none?

You don’t know. But we do.

Allow us to explain

Look — social media people wear lots of hats. They create content. Design visuals. Copy-edit posts.
Run campaigns. So much stuff that “social media manager” seems pretty reductive as far as titles go. But you know that. And we feel you. This quiz will condense all your responsibilities in a convoluted, tongue-twisting, logic-defying but hopefully reflective-of-reality job title that will make you go
“Huh, I really do juggle a lot of things”. And if not… hopefully it’ll get a snicker out of you.

10 questions

3 minutes

Rad LinkedIn Bio

1 | 10

It’s 2010. A social media manager time traveler materializes in your living room and tells you something shocking. You reply: “Nah, that’s crazy; it can’t be true.” What did he tell you?

Your grandma spends more time on Facebook than at bingo night

An Instagram cat makes more money than you and your entire family put together

All brands, for some reason, are posting one-minute how-to clips about washing hands. And you’re resharing all of them.

2 | 10

You see a social media job post that you are aggressively unqualified for (Head of Social Media @Netflix), but you really, really want that job. What do you do?

Eh, it was not meant to be. Maybe in a few years, who knows?

You post a 5000-word long LinkedIn rant about the unfairness of the job market in general, and the unrealistic requirements of social media job descriptions in particular

You beg your cousin to open a business (A candy shop? A boutique cafe? A hardware store? Maybe managing your cousin’s gaming Twitch channel counts as experience in the eyes of Netflix? anything goes) so you can retroactively gain experience through managing its social media pages. What could possibly go wrong?

3 | 10

What are the most unrealistic social media requests you’ve received?

People expect growing a page from 0 to 100k followers in one day

They expect viral campaigns on platforms that just came out

Launch a campaign with a thick-as-a-Dostoevsky-novel brief, but a thin-as-a-human-hair budget

4 | 10

How would you handle a negative comment on your brand’s page if there were no consequences?

”I am deeply sorry for the unfortunate recent error that was made by our company” bla bla bla. A social media manager gotta have a code

I'd reply with one of those shrugging emojis and go out to do some day drinking

I'd take the hater's profile pic and make it the new Karen. Viral. Hated. Get revenge, baby!

5 | 10

Who do you interact with the most for your day-to-day work?

I'm a freelancer, so I’m always talking to clients (and sometimes with experts for advice)

Working for a brand, in-house, so legal, designers, project managers, IT, you name it

I'm in an agency, so most of my social media team and clients

6 | 10

What do others think you do every day?

Successfully handling multiple social media accounts, content calendars, and design assets while waiting for approval from 6385 stakeholders

Insane Instagram scrolling

My folks tell others I’m a very busy lawyer (I’m not)

7 | 10

If social media existed in the medieval ages, how would you be called around the castle?

TikTok Troubadour

Pinterest Pinner the 2nd

Spreadsheet tamer

8 | 10

What are your real day-to-day responsibilities?

Researching social media trends, managing the logistics of content publishing, chasing those KPIs for social media campaigns, and begging stakeholders for fast approval

Sitting on my bean bag and retweeting 12-hour-old viral content

Trying too hard to reach the zoomers with my safe-not-political-no-personality-whatsoever branded memes

9 | 10

What is the bane of your existence as a social media manager?

Twitter character limit

If I had one cent for every minute I spent hoarding stock photos, I'd own the company selling the stock photos

Unapproved great campaign ideas

10 | 10

What advice would you give to someone who’s just starting out in social media management?

You’re not Emily, and this is not Paris, baby

If something works for a brand, it doesn’t mean it works for all of them. (ex: Wendy’s tone of voice for a funeral home)

Watch out for those numbers. You’ll do more math measuring performance than you ever did in high school

Hello there