With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it’s easy to lose the algorithm’s favor — without the right TikTok analytics tools, that is.
The tools I’m about to walk you through will give you all the data and insights you need to schedule social media posts that will become engagement magnets.
What are TikTok analytics tools?
TikTok analytics tools are third-party platforms that allow you to track your social media performance on the network. These platforms can monitor numerous TikTok metrics like video engagement rates, impressions, or reach to help you gauge and adjust your TikTok strategy.
Some TikTok analytics tools also help identify influencers and uncover up-and-coming trends through hashtag tracking or social listening capabilities.
Why you should consider a TikTok analytics tool instead of the native TikTok analytics
Although TikTok itself includes a somewhat solid analytics tool, it’s not the best choice for social media managers who want to get serious about their TikTok game.
Here are a few reasons why:
- Limited features: The native TikTok analytics tool lacks more advanced features found in other third-party platforms, like the option to monitor brand mentions, influencer discovery tools, and so on.
- No visual reports: Although the native TikTok analytics platform offers visual dashboards, you can only export raw TikTok data via spreadsheets. This can be troublesome for social media managers, especially when sharing data with their clients.
- Occasionally inaccurate data: Users report that TikTok’s data can sometimes be imprecise.
1. Planable Analytics – best for intuitive TikTok account analytics
TikTok analytics dashboard in Planable
Planable is a content collaboration and social media scheduling platform with highly capable analytics tools. The platform stands out through its ease of use and convenient feature package that promotes seamless workflows.
With Planable, you can track network-specific metrics for all major social platforms, including TikTok, Instagram, Facebook, and LinkedIn through highly intuitive dashboards — complete with interactive graphs and charts, as well as customizable time-frames.
For TikTok in particular, the platform’s analytics tools let you monitor essential data such as your account’s follower growth, video and profile views, engagement rates, and audience demographics.
Planable’s Top Performing Content feature also highlights your top three posts in terms of impressions or engagement. You can then zoom in on a specific video and view detailed metrics like its reach, interactions, comments, shares, and plays.
Top performing TikTok post analytics in Planable
On top of that, you can plan and schedule and publish TikTok posts directly from Planable. The platform also handles real-time collaboration, video editing, and content approval workflows — perfect if you’re looking to streamline your TikTok strategy across the board.
Editing a vertical video for TikTok in Planable
With Planable’s content calendar, you can easily keep your TikTok posts organized and your presence poppin’.
Key features
- Content Overview
Get a high-level overview of all your posted TikTok videos, along with key metrics for each, like engagement, views, comments, or shares, for example. Planable then automatically highlights best-performing posts based on each specific metric — or you can use filters to find them yourself.
- Reports
Generate easy-to-digest reports with customizable date ranges which you can share via email or download in PDF format — all with just a few clicks. Reports provide an overview of your account’s performance and highlight top-performing posts based on your selected metrics.
- Audience insights
Get valuable insights on your follower base. Monitor gender distribution and the countries most of your followers come from, and get interactive location maps.
Drawbacks: Planable currently doesn’t include any social media listening capabilities.
Pricing: Planable Analytics is available as an add-on to the platform’s paid pricing plans. The add-on costs $9 per user per month, while paid plans start at $33 per user per month (billed annually).
2. Keyhole – best for TikTok hashtag tracking
Keyhole is a dedicated social media analytics tool that shines through its hashtag-tracking capabilities. The platform’s TikTok analytics tool lets you identify and track TikTok hashtags by engagement rates, and get suggestions on the optimal number of hashtags you should include in your posts.
You can also track the performance of different hashtags side-by-side. Keyhole also leverages Machine Learning to monitor your strategy’s hashtag performance and predict whether you’ll hit your campaign goals.
Key features
- Personalized recommendations
Get ideal posting time suggestions and video recommendations to boost content engagement or views based on your account’s current performance.
- Competitor analysis
Compare your TikTok campaigns against your competitors’ side-by-side. Gauge performance through metrics like average engagement rates, follower growth, and more.
- Video effects analysis
Double down on the right video editing tactics through reports dedicated to measuring your content’s engagement rate based on video effects. Compare engagement rates between videos that are inverted or use green screens — or don’t use any effects at all.
Drawbacks: The entry-level paid plan doesn’t include TikTok analytics.
Pricing: Keyhole’s TikTok analytics tools are available in the Grow package within the Social Media Analytics plan, which costs $65.83 per month (billed annually), with a 14-day free trial available. There are also separate pricing plans for social media listening and publishing.
3. Brand24 – best for TikTok listening
Brand24 is a comprehensive listening tool that pulls in brand mentions from numerous sources — from social media platforms to review sites, online forums, and more. Brand24 then uses AI-powered features to help you uncover the sentiment behind each mention and identify trending topics.
The platform also handles hashtag and influencer tracking. Most notably, Brand24 can identify the most active social media users who mentioned you in one of their posts — perfect for finding potential partnerships for your influencer marketing efforts.
Key features
- TikTok analytics
Track reach and engagement metrics, like shares, likes, and comments, for your TikTok accounts or other social media platforms. Use the platform’s Summaries tab to grab a quick overview of the most influential TikTok profiles that mention your brand, your hashtag campaign’s performance, and more.
- Anomaly detection
Let the platform’s AI-powered features analyze any sudden spikes in brand mentions to uncover and explain the reason behind them, like a new product launch, for instance.
- Topic analysis
Get popular topic suggestions by identifying the most popular words or phrases across all your brand mentions.
Drawbacks: The platform strictly focuses on brand mention and lacks any other social media account-specific analytics tools, like the option to track TikTok video views or follower demographics, for instance.
Pricing: Brand24’s TikTok integration is available in the Team plan. Plans begin at $149 per month (billed annually). You can also access a 14-day free trial.
4. Hootsuite – best for competitor analysis
Hootsuite is an all-in-one social media management tool with excellent analytics capabilities. The platform’s stands out through its industry and competitive benchmarking features. You can compare your TikTok performance against direct competitors or industry averages.
Hootsuite then delivers suggestions to improve your marketing strategy. The platform gives you a detailed overview of your competitors’ TikTok performance — you can monitor their posting frequency, trending hashtags, or average engagement rate. Hootsuite also reveals your competitor’s highest and lowest-performing posts.
Key features
- Cross-network reports
Gauge your social media campaigns across the board — get intuitive reports highlighting performance for all your social media accounts side-by-side.
- Automated suggestions
Get ideal posting time suggesting and let the platform identify the top-performing posts for you — it can automatically turn them into boosted posts to maximize results.
- Report templates
Access numerous ready-made report templates to quickly get the TikTok analytics data you need. Pick templates based on your campaign’s goal — be it to increase brand awareness, generate conversions, or boost engagement.
Drawbacks: Hootsuite’s social media listening feature is only available as a paid add-on in the Enterprise plan.
Pricing: Plans start at $99 per month for one user (billed annually). You can also try the platform for free for 30 days.
5. Exolyt – best for video analytics
Exolyt is a dedicated TikTok analytics tool that lets you monitor anything and everything TikTok-related — from hashtag tracking to influencer discovery and account analysis.
The platform particularly stands out through its video performance tracking capabilities. You can get insights on each specific video, see what audience segments resonate the most with it, identify how many followers it attracts, and compare its effectiveness against other videos posted on your TikTok account.
Key features
- Sounds analytics
Creating viral videos with Exolyt is a breeze with data-backed insights into what songs are most popular on TikTok at any given moment. Compare multiple songs via intuitive graphs to see which ones are likely to fall or increase in popularity.
- Social listening
Leverage the platform’s sentiment analysis tools to determine what your followers think about your brand or a specific topic. Get audience demographics reports and identify user-generated content (UGC) directly within the platform.
- Hashtag research
Get a daily curated list of top-performing hashtags related to your industry. Receive related hashtag suggestions and track key metrics like the number of videos using it, total views, and average views per video.
Drawbacks: Exolyt doesn’t integrate with other social media networks other than TikTok.
Pricing: Paid packages start at $330 per month (billed annually), but there’s also a free plan available.
6. FastMoss – best for TikTok eCommerce
FastMoss is a TikTok analytics tool specifically built for eCommerce stores. The platform uncovers the best-selling products on the social network at any given time in any given place — complete with valuable insights regarding each product’s price, total number of units sold, and generated revenue.
FastMoss also provides an extensive list of TikTok influencers, along with data on each personality’s follower count, number of promoted products, and gross merchandise value. You can then zoom in on a specific influencer and see their niche (beauty, travel, fashion, etc.), follower demographics, and more — ideal for developing high-performing influencer campaigns.
Key features
- Competitor analysis
Monitor your competitor’s TikTok metrics (likes, views, engagement rates, etc.). See what products they sell and how much they charge for them.
- TikTok trends discovery
Use the platform’s video, hashtag, song, and advertisement searching tools to spot and capitalize on rising trends. Sift through content by category, location, and even ad CTA types to narrow down your search.
- Video monitoring
Receive real-time TikTok data streams of your content’s performance. Get updates on each like, comment, and share to identify patterns and adjust your marketing campaigns for maximized results.
Drawbacks: FastMoss works on a per-account pricing model. You’ll have to pay extra for each TikTok account you manage.
Pricing: Pricing starts at $566 per year (one account included), with a seven-day free trial available.
7. Countik – best free TikTok analytics tool
Countik is a free TikTok analytics tool that lets you track all sorts of data in real time — from your account’s follower counts to video views, likes, shares, and comments.
Countik is surprisingly in-depth compared to other free TikTok analytics tools. For example, it can reveal any profile’s average engagement rate and video performance. You can also see its most used hashtags, mentions, average earnings per video, and a list of a specific profile’s most recent videos.
Key features
- Trend discovery
Get a high-level overview of top trending hashtags, accounts, or songs for each specific country.
- Hashtag generator
Type in a keyword and let the platform generate a series of related hashtags. See each hashtag’s total view count to make informed decisions.
- Followers counter
Gauge your TikTok presence with a live followers counter.
Drawbacks: Countik is not as advanced as other TikTok analytics tools in this list — it lacks social media monitoring tools, for instance.
Pricing: Countik is free to use.
Improve your TikTok marketing strategy with the right analytics tool
The TikTok algorithm is pretty picky when deciding what goes viral. It accounts for the type of content you make, how users interact with it, as well as your follower’s language preferences and location — this is just a highly generalized summary, by the way.
In other words, tracking your TikTok performance is a must, and TikTok’s native analytics tool just won’t do.
However, a third-party TikTok analytics tool like Planable Analytics is sure to have you covered. The platform’s TikTok analytics capabilities let you craft the perfect viral video recipe by revealing anything you need to know about your profile’s performance — from where your existing content excels to your follower’s location, gender distribution, and more.
Better yet, you can collaborate, approve, and schedule your TikTok content directly from Planable. With TikTok tools like Planable, you can streamline your strategy and make your presence pop. Try it for free and see for yourself!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
