7 min read
Here we are with another amazing episode of the People of Marketing Podcast.
Today we have Jennifer Cacace on the show. She’s a digital native and content strategist with more than a decade of experience in marketing on both the creative agency side and the brand side.
She’s led social media and digital content for brands and events like the Radio City Rockettes, America’s Got Talent and the Toni awards. Now, Jennifer leads the development and promotion at Pandora as the Director of Original Content. Jennifer’s creating editorial programming with talent to reach more than 60 million listeners.
Marketing for the Rockettes
I always believed that as marketers, we have an even more predilection towards getting feelings for brands. We get attached more easily. Maybe it’s because we partly understand the difficulty of becoming a lovable brand. Maybe it’s because we care more.
“A friend randomly sent me an opening for a Brand Marketing Manager with the Rockettes because I loved the Rockettes personally. I grew up dancing and I would go see the Rockettes every year and I wanted to be a Rockette.
I auditioned for the Rockettes before I got a job, but I wasn’t a serious dancer. I just specifically loved the Rockettes. So I ended up finding out that a family friend had a connection. I applied and got the interview through my connections, even though I’m sure my pharmaceutical advertising resume would have shown up on the brand’s desk as a very relevant fit.
I got in there and I think my passion showed through and it was funny how difficult yet so easy it was to transfer skills from one thing that seems like a completely different job. Just working with people and developing a creative understanding of consumer audience, how to speak to people.
A lot of times it’s harder to get that job that you know you can do, but your paper resume doesn’t say that you’ve specifically done it before. That’s the common challenge. I was lucky to move over there.
That was kind of my transition from agency to brand.”
Jennifer’s love for the Rockettes and her efforts towards ending up working there is both inspiring and a bit heart-warming. It seems like it’s one of those goals you set up as a child but never end up actually chasing them. Maybe because we find them silly once we grow up and forget that they’re just cool.
To meet or not to meet
We’re all chasing efficiency and I for one believe in its importance more each day. Looking for making every minute of our day efficient, always brings up the question of meetings. Can they be avoided? Can we just stick to our keyboards and work?
“I find documents helpful in eliminating meetings sometimes. Maybe you need to meet about something weekly for a little while as it’s getting off the ground. But then if it’s all based in like a certain document and you can create a process then you can replicate every week or month and have less meeting time.
The first week of the year we’re reevaluating those exact processes for various projects and trying to like consolidate or streamline.
I’m always being mindful of people’s times and meetings. But it’s equally important to not be afraid to set up longer meetings for discussions where we’re not sure that we have the exact right strategy approach down yet. I think that’s important too.
As much as you never want an hour or two-hour meeting on the calendar, if it’s with our team and we know we have to nail those, cause we know we’re going to have to do it over and over again — let’s not just email about it. Let’s get in a room and figure it out. So it’s kind of that balance.”
No meetings is simply not a solution. Of course we should avoid them when they’re just time fillers but meetings sometimes have the effect any other tools simply can’t. Meetings are those tools that get us all in the same room, paying attention, thinking, brainstorming, and finding the best solutions.
When you can’t see the upward path change the path
As any naive child, I thought life and careers are these linear charts where you aim for a destination and walk towards it. As adults, we’ve got to face those turning points.
“There were a couple of years when I had just changed to the brand side. I think I felt like anything new is exciting. Then I kind of settled in and there was like a year or two where I felt somewhat stagnant and like I learned everything.
I was doing what I needed to do. But I couldn’t see the upward path which happens to people depending on where they are in their career. I didn’t have a great relationship with my manager. I wasn’t getting the kind of feedback I was looking for or reviews, recognition of advancement or anything like that. So, of course, I started looking for jobs when that happened. That’s the natural thing, but that’s what I can think of as the lowest point.
To come from there, it’s a turning point kind of like a hinge where you just twist and it takes off in a different direction than you came in from. That’s kind of what happened to me.”
I really empathized with Jennifer’s low point. The main reason was that I found it so relatable. Career paths are never lean. We don’t just hit milestones and move to the next one. There are turning points. Moments when we can’t really see the next milestone or the path to it. Times when we’re just stuck and out of moves. That’s when we should twist.
Awesome, episode. Tune in and see you next week!