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7 Sendible Alternatives To Level Up Your Social Media Management

Are you considering Sendible alternatives to move from Sendible to a more performative social media management tool? Or maybe you’re researching your first-ever platform? Either way, this article will guide you through Sendible’s competitors and help you find the perfect match. 

Social media management tools greatly help everyone involved in social media: from individual creators and influencers to freelance social media managers or international corporate marketing departments. Sendible has been on the market since 2009, and for many, it is a time-proven option. 

But long-lasting doesn’t always mean the best. So here are 7 Sendible alternatives that might fit your business better. 

Why you should consider a Sendible alternative?

Sendible calendar | Sendible collaboration | Sendible approval | Final Takeaway on Sendible

Sendible is a comprehensive social media marketing tool that positions itself as a great fit for marketing agencies. It offers classic features: scheduling and publishing social media posts, content recommendation tools, reporting, and social inbox. 

Since Sendible is a social media marketing software, I decided to look at 3 essential features: calendar, collaboration, and approval. Let’s start!

social media management tool sendible, an all-in-one platform

Calendar

Sendible’s calendar is fairly simple, with a rudimental design. Here are the main characteristics:

  • You can drag and drop a post in the calendar to change its scheduled day.
  • You can filter the calendar by users, using colors and user initials.
  • The posts that are still in the draft stage will be displayed as greyed out with the title “draft”.
  • You can bulk import posts, to cover one month of content.

Sendible calendar takeaway: Sendible offers basic calendar capabilities, and unlimited scheduling posts for all pricing plans.

Collaboration

As any social media marketing manager knows, there is no social media management solution without a collaboration tool included. And Sendible adapted this for agencies and larger teams. Unfortunately, this feature lacks advanced capabilities. But let’s take a look at the most important ones:

  • There are three different types of users: administrators, team members, and clients.
  • You can further organize your team through the user hierarchies option.
  • Additionally, you can create permission groups to facilitate further approval workflows.

Sendible collaboration takeaway: Sendible’s collaboration features are simple, easy to use, and basic. Sadly, the team collaboration feature is only available for the Traction and White label plans, starting at $89 per month.

Approval

We all know approval workflows assist in minimizing mistakes and keeping everyone on the same page when it comes to social media communication. Here is what Sendible offers in this area:

  • Three different ways to use approval workflows: per post, while creating it, in bulk, using the bulk importer, or through restricted approval workflows, meaning that certain users can be restricted to post without approval first.
  • Users can add notes to the posts if they are part of the approval workflow.
  • There is an option for multi-level approval workflow, but it’s pretty basic.

Sendible approval takeaway: The approval workflow is simple yet limited, and it’s only available for higher-paid plans.

Final Sendible takeaway

Sendible provides a wide range of functionalities, including content scheduling, social listening, analytics, collaboration, and more. But despite Sendible’s high pricing, it lags in offering some important features that its competitors do provide.

All in all, though the platform does tick off the boxes for a social media tool, some Sendible alternatives can offer you more value for a better price.

1. Planable: best alternative for social media team collaboration & approval

Planable stands for collaborative content creation. Social media marketers love Planable for its extensive collaboration solutions, flexible workflows, and multiple roles and permissions for the entire team. This feature is handy for agencies who need several rounds of review and approval within the internal team and from the client.

marketing team collaborating and scheduling social media posts in planable app

Real-time collaboration feature in Planable

The platform supports all types of written content, including social media posts, blog articles, and newsletters. 

With Planable, marketers can:

  • Collaborate on every piece of written content in real-time using comments, notes, and attachments;
  • Label content to gain a comprehensive overview of social media efforts and easily filter posts; 
  • Publish content to one social media channel or multiple channels at once with a sync on/off feature; 
  • Overview and preview all scheduled and published content using a content calendar;
  • Create a timetable for the most popular time slots to schedule content across multiple channels faster. 
  • Analyze social media performance and create intuitive reports, to show clients and stakeholders the impact of their content.

Planable provides a free plan with 50 posts per month with an opportunity to upgrade starting at $11/month per user — the tool bills based on the number of users and workspaces.

Supported platforms

Instagram, Facebook, TikTok, Youtube, Twitter, LinkedIn, Google My Business, and Pinterest.

Downsides

Planable doesn’t provide social listening or monitoring and has no integrations with CMS platforms for website publishing yet.

Planable vs. Sendible

Looking for the best Sendible alternatives, Planable stood out due to its visually rich design but also due to its dedicated team collaboration and approval features. So let’s take a closer look at three important features any social media marketing solution should accentuate.

Calendar

Planable’s social media calendar immediately grabs your attention with its modern, user-friendly design.

Here’s what Planable’s calendar offers:

  • Four different types of viewing modes: feed view, calendar, list, and grid view.
  • You can visualize a week or a month’s worth of content, across multiple channels.
  • The calendar page has multiple filter options, for you to see only the content that you are interested in.
  • Drag and drop features, as well as content creation features such as image or video editing within the app.
  • Quick access to the media library, where you can store months’ worth of content in advance.
social media management tool with visual calendar planning feature

Visual content calendar with posts in Planable

Planable vs. Sendible calendar takeaway: Compared to Sendible, Planable’s content calendar is more visually rich and user-friendly, providing a birds-eye view of content creation at every stage.

Collaboration

When it comes to collaboration features, Planable is easily one of the best Sendible alternatives. Here is why:

  • Planable’s collaboration features include a multi-layered approval process, letting you set up multiple roles and permission levels.
  • You can leave in-house notes and comments, but also attachments.
  • Users can create sample posts that can be shared with stakeholders, even before connecting the social media accounts.
  • The dedicated media library can also be shared, ensuring maximum collaboration.

Planable vs. Sendible collaboration takeaway: If you’re like me and value teamwork and smooth workflows, Planable is the way to go since it offers advanced collaboration features, even to the basic subscription plans, unlike Sendible.

Approval

Planable allows you to have an approval process in place so that you can ensure the quality and consistency of your brand’s message. Here is how:

  • You can choose between four types of approval processes: none, optional, required, or multi-level.
  • Not only you can request approval from one user, but you can request approval from all your collaborators, at once – super useful for workspaces where you have optional or required approval set up.
  • You can see the full history of the approval processes, ensuring transparency throughout the team.
  • If you’ve ever approved a post by mistake you can easily un-approve it just by clicking on the post one more time.

Planable vs. Sendible approval takeaway: Planable’s flexible pricing model makes the approval workflow available at all pricing plans, starting at $11 per month. Additionally, Planable has more advanced features, catering to more complex teams.

Planable vs Sendible final takeaway

Planable is the best of the Sendible alternatives when it comes to the collaboration and approval features, which are at the core of the product’s design.

It also has a more flexible pricing model that allows any user to tailor the package to their need, be it an individual creator, in-house marketing team, or a digital agency, while Sendible provides only some of those features in the most expensive package. Additionally, Planable offers a free subscription plan as opposed to Sendible’s 14-day limited trial.

2. Hootsuite: best alternative for old-school adepts

Hootsuite is one of the first social media marketing platforms on the market; many consider it an option one can’t go wrong with. It allows users to manage multiple social media profiles from a single dashboard, gaining a comprehensive overview of the marketing activities across social media channels. 

Hootsuite’s social listening feature for tracking competitors and brand mentions

With Hootsuite, social media marketers can: 

  • Schedule and publish social media content for all major social media platforms;  
  • Choose recommended time to publish content for maximum engagement; 
  • Take care of incoming messages, comments, and tags across multiple accounts in a single inbox; 
  • Evaluate marketing campaign results with built-in analytics and reports. 

Hootsuite’s pricing starts at $99/month after 30 days of a free trial. 

Supported platforms

Instagram, Facebook, Twitter, Linkedin, Pinterest, TikTok, and YouTube. 

Downsides

Hootsuite is quite expensive, and some say its UX could be more appealing and straightforward. 

Hootsuite vs. Sendible

  • Unlike Sendible, Hootsuite supports Pinterest and TikTok, which can be a significant advantage for some social media managers; 
  • Hootsuite doesn’t limit posts per user or profile, while Sendible has daily limitations;
  • Hootsuite provides good analytical reports, even in the cheapest plan.

Takeaway

Hootsuite is a time-proven option for bigger companies with enough budget and a need for good in-depth analytics. It might lack some UX appeal, but it certainly has its powerful features to consider. In the event that you’ve already tried Hootsuite, take a look at this comprehensive catalog of Hootsuite alternatives to discover other options available.

3. Agorapulse: best alternative for social inbox management

Agorapulse covers basic social media needs: social inbox, publishing, reporting, monitoring, and team collaboration. This social media management platform offers extensive insights into the audience and interesting analytical tools like team performance, advanced social inbox, and labeling. 

gathering direct messages from all social media accounts in one social inbox with agorapulse

What can Agorapulse do?  

  • Schedule posts for multiple social channels and publish them on time;
  • Organize your social inbox using filters and prioritizing the messages and comments to address first;
  • Manage your social listening findings: add labels to conversations, save important feedback, etc.; 
  • Gather reports and provide recommendations based on them. 

Agorapulse has a free plan, and four paid plans starting at $49/month.

Supported platforms

Instagram, Facebook, Twitter, Linkedin, TikTok, YouTube, and Google My Business. 

Downsides

Agorapulse doesn’t support posting to blogs and Pinterest; additional features like social listening and collaboration are only included in more expensive plans. It also lacks client management solutions. 

Agorapulse vs. Sendible

  • Agorapulse has a free plan that includes one user, three social media profiles, and ten scheduled posts a month that can be enough for a social media marketer at a small company;
  • Adding extra users to the bundle is cheaper in Agorapulse than in Sendible: $15 against $29; 
  • The upgrade in Agorapulse is less dramatic: the starting plan is $49/month and the next one $79, while in Sendible, the price difference is over $50. 

Takeaway

Agorapulse is an excellent steady option for medium-sized businesses and agencies. It’s more flexible than Sendible and offers helpful features for each paid plan.

4. Zoho Social: best for small business data fans

Zoho Social is a tool mainly focused on small to midsize businesses. It has a straightforward interface and covers most social media managers’ bases when it comes to managing content and gathering analytics. 

zoho’s analytics tool that lets you measure key metrics

With Zoho Social, a social media manager gets:

  • Easy content scheduling and publishing with smart data-driven recommendations to hit peak engagement;
  • Good overview of the scheduled content using a publishing calendar;
  • Collaboration features, including roles and workflow creation; 
  • Lots of analytics tools that might not be as deep in terms of social listening but offer interesting insights into competitors and followers. 

Besides a free option, Zoho has five paid plans starting from $15/month. 

Supported platforms

Instagram, Facebook, Twitter, Linkedin, Pinterest, TikTok, YouTube, and Google My Business. 

Downsides

There are no post customization options for different social media, and the team workflows are pretty basic, with no multilayered approval. Users also mention that Zoho’s support has room for improvement. 

Zoho Social vs. Sendible

  • Zoho Social has a free plan suitable for one brand with up to seven social media channels; 
  • Compared to Sendible, Zoho provides better social media analytics when it comes to followers, competitors, hashtags, and content performance;
  • Zoho Social integrates with Zoho’s very own CRM to track potential leads, while Sendible doesn’t offer solutions for following up on your audience. 

Takeaway

Zoho Social is a good value-for-money solution for a comprehensive social media approach. A side-to-side comparison with Sendible shows Zoho’s advantage in analytics and reports, so if data is essential for you, Zoho Social might be a better alternative. 

5. CoSchedule: best alternative for small teams and individual marketers

CoSchedule is a neat, simple instrument for streamlining content efforts across the company. Its main product is a marketing calendar that provides a holistic overview of schedules and published content across multiple social media platforms, blogs, and emails. 

coschedule’s homepage showing a marketing calendar preview

CoSchedule enables users to:

  • Manage content using a marketing calendar that includes social profiles and blog post scheduling;
  • Fill in the content plan automatically with bulk scheduling and the ReQueue feature; 
  • Track the content creation process and manage it all in one place using a unified dashboard with tasks for the team;
  • Foster teamwork and collaboration by sharing updates and feedback.

Regarding paid plans, CoSchedule offers a free version of its marketing calendar and a Pro version for $29/month. 

Supported platforms

Facebook, Instagram, Linkedin, Twitter, blog, and email client integrations. 

Downsides

CoSchedule doesn’t have social media listening features. Overall, it’s not a multi-tool but rather a targeted solution for content curation.

CoSchedule vs. Sendible

  • You can use CoSchedule for free or add advanced features for $29/month; 
  • Like Sendible, CoSchedule provides scheduling for blogs and has many third-party integrations. 

Takeaway

CoSchedule is a nice Sendible alternative if a full-scale social media management platform feels like an unnecessary extra mile for your business. It suits those who need a primary user-friendly tool to reduce the chaos around content creation.

6. Sprout Social: best alternative for maximalists with a budget

Some big-league marketers choose Sprout Social for its comprehensive social media and brand management approach. Indeed, the platform is packed with features and reports. Marketers can manage multiple social media accounts from one dashboard and tap into social report data. 

social media management tool’s homepage showing tool preview

Among its core features are:

  • Overall social media management tools for publishing and scheduling posts;
  • Client management for marketing agencies;
  • In-depth audience analysis and campaign management reports;
  • A bundle of social listening and engagement features, including social inbox and the best time to publish.

The price for a plan starts at $249 per month, with each additional user costing $199/month.

Supported platforms

Instagram, Facebook, Twitter, Linkedin, Pinterest, TikTok, YouTube, WhatsApp, Facebook Messenger, and Google My Business. 

Downsides

Although it’s a complex solution, it is expensive for small businesses and startups.

Sprout Social vs. Sendible

  • Sprout Social offers a deeper dive into audience behavior with analytics and reports, which can help tailor marketing strategy; 
  • The management tool supports many channels in addition to those supported by Sendible, including Pinterest, TikTok, and Meta messengers;
  • Compared to Sendible, it has more extensive social listening capabilities and helps manage multiple accounts more efficiently. 

Takeaway

Sprout Social is a powerful social media marketing platform with many features and an impressive price. It might be the best Sendible alternative for big corporate marketing teams and agencies with a generous budget and a need for deeper insights and an extensive toolset. 

7. Later: best alternative for Instagram-oriented marketers

Later used to be an Instagram-only social media management tool. Although it has recently added other social profiles, it still concentrates mainly on Instagram-related features and suits visual socials like Instagram, Pinterest, and TikTok. 

saas homepage showing the tool’s social media calendar

Among Later’s features are: 

  • Scheduling and auto-posting of posts across supported social profiles;
  • Hashtag suggestion and user-generated content search;
  • Grid and feed mockups for Instagram posts;
  • Linkin.bio tool for making digital business cards and navigation;
  • Recommendations on best posting time and analytics.

Late has three paid plans starting at $18/month and two additional Scale plans for agencies starting at $200/month. 

Supported platforms

Instagram, Facebook, Linkedin, Twitter, Pinterest, TikTok, and YouTube. 

Downsides

The majority of Later’s features are only available for Instagram. In addition, Later doesn’t allow you to publish a post without attaching media and this might be one of the reasons marketers look for Later alternatives

Later vs. Sendible

  • Later supports Pinterest and TikTok, which can be crucial for social media marketers working with particular audiences; 
  • Compared to Later, Sendible lacks a visual representation of content, such as feed mockups or a visual calendar. 

Takeaway

Later is best for individual creators or small teams primarily focusing on Instagram and TikTok. It’s more visual than Sendible and provides a more straightforward toolset. 

Sendible Alternatives FAQs

What is better than Sendible?

Planable is one of the best alternatives to Sendible, especially if you’re looking for flexible pricing and extensive collaboration features in addition to a classic feature set. However, if you need built-in analytics for a reasonable budget, consider Agorapulse or Zoho Social. 

Is there a free alternative to Sendible?

Planable offers a free plan that includes 50 posts. It’s not a trial period, so there’s no time limitation. You can enjoy a free plan as long as it suits your needs and then upgrade on demand for as little as $11/month. 

What’s better: Sendible or Hootsuite?

Hootsuite offers more features and deeper analytics. In general, it’s a more powerful tool that might be overkill for a small business or individual social media marketers. On the other hand, Sendible offers post ideas and comfortable content curation for corporate social media teams that don’t need detailed reporting. 

Kseniia Volodina

Kseniia Volodina

Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.

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