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8 Planoly Alternatives to Amplify Your Social Media Marketing Strategy

Are you looking for Planoly alternatives to help you up your social media management game? You’ve come to the right place.

Whether you’re searching for a simple way to schedule social media posts or a complex social media management platform to support your whole marketing team’s efforts, we’ve got you covered with detailed information.

In this article, we’ll look at seven Planoly alternatives to help you achieve your social media marketing goals.

Why should you consider a Planoly alternative?

Planoly, like lots of other similar social media management apps, was built out of the need to save time. The founder, Brandy Pham, created Planoly out of her desire for better organization and efficiency in managing her Instagram strategy. The product turned out to be a great visual service to simplify social marketing for Instagram, Pinterest, or TikTok.

However, today this is also its biggest drawback. If your social media presence goes beyond these three platforms, Planoly can’t give you much. Even when the 7-day trial ends, and you pay for the service (from $13 per month for the basic plan), the only way you can add other platforms to the list is to share your native Instagram content further to Facebook and Twitter or to share your TikTok content to Youtube Shorts. You can’t make original content for these platforms.

If your social media strategy involves multiple social networks, keep reading to discover the Planoly alternatives that will significantly improve your social media management processes.

Here’s why social media managers should consider a Planoly alternative in 2024

  • Planoly offers a limited number of social accounts
  • The platform doesn’t support direct collaboration with clients
  • Users complain that the interface is not intuitive enough
  • Planoly’s analytics are limited to Instagram and Pinterest

1. Planable: best social media management tool for collaboration & approval

Planable is a collaboration platform for social media teams that lets you create, plan, review, approve, and publish content simply and fast. What also drives more and more people to it, is the platform’s qualitative visuals, user-friendly interface, and affordable basic plan of $11 per month.

Social media management in Planable with feedback and approval features.

Even more than other social media management options, Planable supports collaboration on any type of written content, from social media posts to rich-text content like newsletters and blogs. It even has its own AI text generation instrument (Planable AI) embedded in the post creator, for your comfort.

Collaboration and approval within your team go smoothly with Planable. You can add comments, share notes, and exchange feedback within your team or with clients. Upon approval, all the posts can be automatically scheduled to be published.

All the collaboration features work as great for individuals as they do for agencies. No more guessing how your social media posts will look when they go live. The previews are 100% accurate. And if something’s wrong, you can immediately provide feedback in context or, if everything’s right, review and approve the content in one click.

The social media calendar in Planable is highly visual, with an easy drag-and-drop editor, its own video and image media library, and Giphy integration.

Planable's intuitive social media management calendar.

Planable also offers a social media analytics feature that brings your social media data into a simple and intuitive interface. You can easily view your account’s performance over time, spot top content, and generate reports. However, note that it doesn’t include social listening or monitoring.

Supported platforms

Planable allows you to publish and schedule content to Facebook, Instagram (including direct publishing to Reels and Stories), LinkedIn, Twitter, Youtube, Google My Business, TikTok, and Pinterest.

Planable vs. Planoly final takeaway: the best Planoly alternative

Here is a summary of all the benefits you’ll get if you choose Planable:

  • Planable integrates with 8 major social media platforms, while Planoly is limited to direct publishing on Instagram, Pinterest, and TikTok
  • Planable offers collaboration tools for your team and clients, while Planoly has none
  • For the bigger functionality, Planable asks to pay less
  • Planable has a more user-friendly interface to work with your content on a social calendar

In terms of all the features and overall experience, Planable is the best Planoly alternative for social media collaboration and approvals.

2. Hootsuite: best for analytics and tracking your social media performance

Hootsuite is probably one of the best-known social media content and marketing services, that focuses on easy posting and planning for numerous social channels.

Hootsuite - good Planoly alternative for social media analytics and reporting.

It claims to deliver real results, and it stands with it: there are lots of tracking options available to check your performance and align your content strategy with current metrics. Hootsuite makes social media reports easier for all major social networks.

If you want to stay on top of the trends, it also backs you up: you can always set up customizable streams to monitor and be notified of new trends on the market. And, it goes deeper into the matter of social commerce by delivering great customer experiences with the help of conversational AI – which makes it a more excellent Cloud Campaign alternative.

Supported platforms

Hootsuite supports direct social media posts to Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.

Hootsuite vs. Planoly final takeaway

Consider all the benefits you’ll get if you decide to give Hootsuite a try:

  • All the major social networks are included in Hootsuite, while Planoly is missing direct publishing for important socials like Facebook, Twitter, or LinkedIn
  • While Hootsuite offers social media monitoring and trends for all the networks, Planoly provides none
  • Hootsuite is a powerful analytical instrument for social media reports, not limited to Instagram and Pinterest, which is the case with Planoly

Hootsuite is the best alternative to Planoly if you’re looking for a social media management platform that provides a variety of reports to track your performance online. Still, Hootsuite is more expensive than Planoly. After the 30-day trial, the minimum payment is $99 per month.

In case you’ve given Hootsuite a shot, explore this extensive compilation of Hootsuite alternatives to broaden your options.

3. Later: best to grow businesses of any size on socials

Later provides all the social media marketing in one place. You can plan, create, schedule posts, and publish content while having thorough performance reports. It’s a social inbox, where you can read and respond to direct messages on all social accounts from one screen.

Later costs a little bit more than Planoly, but it’s still really affordable with a 14-day trial and later payment of $15+ per month.

Later - social media management platform for businesses of any size.

The list of features is not so big (and post types available are ultra-limited), but when it comes to AI-generated prompts and captions, and automated posting, it gets you covered. It also helps to integrate Linkin.bio mini web page to your Instagram and TikTok profiles. Such a page makes your content clickable and helps your audience to discover more about your page and your brand.

Supported platforms

Later supports the following social media accounts: Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn.

Later vs. Planoly final takeaway

Let’s wrap up some benefits of using Later:

  • With Later, multiple social networks are available in one place, while Planoly is limited to pushing direct content only to Instagram, Pinterest, and TikTok
  • The Linkin.bio page feature is included in the Later package, while Planoly has no such feature
  • Later is a simple scheduling instrument with more analytics available than Planoly can offer

If you need a simple social media scheduler with maximum social network coverage, Later is a good Planoly alternative.

4. Plann: best for multiple social platforms management, for multiple brands at once

Plann is an all-in-one auto-scheduler and calendar. It has a 7-day trial of all its premium features and a no-paid plan (which you can access when downgrading from one of its paid plans). It covers all the major social media networks and allows you to co-create content with your team members.

Still, if you want to use the approval flows, you need to upgrade your plan to its max and pay $60 per month. It’s not cheap, but it gets you 5 brands to manage in one account.

Social media calendar in Plann with direct publishing to Facebook, Instagram, Pinterest, TikTok and LinkedIn.

Plann gives access to multiple stock libraries for images and videos, allows social media scheduling straight from the cloud, and helps to create links for bio.

Supported platforms

Social media managers can use Plann to publish directly to Instagram, Pinterest, Facebook, TikTok, and LinkedIn.

Plann vs. Planoly final takeaway

Here’s a brief summary of the benefits that give Plann an edge over Planoly:

  • In Plann all the major social networks are available in one place, while Planoly has only 3
  • Link-in-bio feature is included in Plann, while Planoly has no such feature
  • Plann includes features for multiple brands management from one account, which Planoly doesn’t
  • Thousands of post templates, images, and videos — Plann’s library is bigger than Planoly’s

Plann is a great Planoly alternative if your online presence grows bigger and you need to include new social networks in your strategy.

5. Tailwind: the best combination of social media accounts and email marketing

Tailwind is a service that decided not to include all the major social networks in its package for marketers. While focusing on Facebook, Pinterest, and Instagram content only, it also provides features necessary to run email marketing campaigns.

Tailwind - one of the best Planoly alternatives for social media posts and email marketing.

The scheduler is basic yet powerful. There are no collaboration or multi-platform management options, but Tailwind provides social media analytics to track your progress and analyze the performance of your posts.

The major drawback here is the price: the initial free and pro plans are very limited in features, and all the powerful add-ons come with an advanced subscription of $19.99 per month.

Supported platforms

Tailwind allows direct publishing to Facebook, Pinterest, and Instagram.

Tailwind vs. Planoly final takeaway

Let’s wrap up some benefits of using Tailwind instead of Planoly:

  • Email marketing tools are included in the package only in Tailwind
  • Social media reports for Facebook are not present in Planoly but are available with Tailwind
  • A link-in-bio page is included in Tailwind, while Planoly has no such feature

Considering all the features and the price of the Tailwind, it’s better than Planoly if you want to focus on social media posts and email marketing at the same time.

6. Buffer: best social media management platform for analytics

One of the most well-known social media management platforms out there, Buffer was included in Capterra’s social media management software shortlists several times. It supports almost all social media accounts except YouTube and has great planning and scheduling options.

Buffer - one of the best platforms for social media management and reporting.

It’s also good for social media reporting and analytics, and boosting engagement on your posts.

For solopreneurs, Buffer is one of the best options available to save time, and engage and schedule posts across social channels, but if you manage multiple social media accounts or want to use Buffer as a team: the price may go too high after the trial. For teams, you’re paying based on the number of channels.

Supported platforms

Buffer is integrated with Facebook, Instagram, TikTok, Linkedin, Twitter, and Pinterest.

Buffer vs. Planoly final takeaway

Here’s a brief summary of all the benefits you’ll get if you decide to stick with Buffer:

  • Buffer works with all the major social media platforms: Facebook, Instagram, TikTok, Linkedin, Twitter, and Pinterest, while Planoly is much more limited, missing important ones like Facebook, Twitter, or LinkedIn
  • Buffer includes analytics, reporting, and engagement instruments in the package for all the platforms, while Planoly’s analytics are limited to Instagram and Pinterest
  • Buffer supports the creation of a start page for your brand, which is not available in Planoly

If your business outgrows several channels and you want to expand your social media presence as a solopreneur, Buffer is one of the best social media management options available for your brand. Yet, consider the pricing, because it may be too high if you add more than 10 channels ($100/month).

7. Coschedule: best for task management in marketing teams

While Coschedule is not exactly designed for social media marketing, it may be used for it. It’s a forever-available marketing calendar that allows you to schedule and share all your marketing tasks, ideas, and content. It also allows you to publish your post to Facebook, Instagram, LinkedIn, and Pinterest (unfortunately, it doesn’t work with Instagram Reels).

Coschedule calendar for marketing and social media management.

Coschedule is a combination of a task scheduler and content calendar if you decide to stick with a basic plan. To use all the collaboration features, you need to subscribe to Premium, and the prices are not so transparent here.

The whole service looks a little bit outdated in terms of design and is not that user-friendly. Still, if you need to do a lot of social media reporting within your team, Coschedule may be the best alternative to Planoly for you.

Supported platforms

Coschedule allows you to push content to Facebook, Instagram, Linkedin, and Pinterest.

Coschedule vs. Planoly final takeaway

Let’s wrap up some benefits of using Coschedule instead of Planoly:

  • It’s a great task management instrument for the whole marketing team, while Planoly has a limit of 6 users even for the most expensive plan
  • Coschedule integrates with Facebook and LinkedIn, which Planoly is missing; while Planoly has TikTok on its pluses. Both are missing Twitter from the list

If you prefer to work with visually pleasant and more user-friendly services, this tool won’t be the first choice to consider. Still, Coschedule is better than Planoly as a task management resource with additional social networks to analyze.

8. RecurPost: best for managing social inbox

RecurPost‘s social inbox simplifies the management of comments and direct messages, helping you avoid missing important feedback or inquiries. It enables you to monitor conversations on platforms such as Facebook and Twitter, and if your company has multiple team members handling various social accounts, you can also assign notifications to specific team members for their attention.

recurpost calendar with supported social media platforms on the left

Supported platforms

With RecurPost you can publish content on Facebook, Twitter, LinkedIn, Instagram, Google Business Profile and Pinterest.

RecurPost vs. Planoly final takeaway

Here are some benefits of using RecurPost over Planoly:

  • Includes features like evergreen content reposting, facilitating consistent online activity, in contrast to Planoly, which primarily centers around Instagram and offers fewer scheduling options.
  • offers content libraries for effective content categorization, allowing you to better manage and categorize your updates based on different priorities and projects, a feature that Planoly lacks.

Planoly Alternatives FAQs

What is better than Planoly?

Planable is the best social media management tool for content creation, collaboration, and working with approvals. However, if you need to dig into advanced analytics, then Hootsuite, Buffer, and Plann are better suited.

If you add email marketing to your social media marketing agenda, then Tailwind is one of the best Planoly alternatives. It will also be a great option if you don’t want to expand in terms of the number of social networks, but want to explore some new features.

Is there a free version of Planoly?

Planoly, like lots of services, doesn’t offer no-paid plans except for the 7-day trial. Afterward, you need to pay at least $13 per month for three social networks, with a limit of 60 uploads per month.

Planable, on the other hand, has a free plan that includes 50 total posts, no time limit, and unlimited experiences. If you’ll need some additional features, you can switch to a more advanced plan for as little as $11 per month.

What social media scheduler tool is the most user-friendly?

If you are looking for an Intuitive and perfectly user-friendly tool, give Planable, Buffer, or Plann a try.

What other apps are like Planoly?

Planable, Later, Plann, and Hootsuite are the best Planoly alternatives. Each of them provides various social media management features that make the app stand out from the crowd, enabling you to create powerful content, plan, schedule, and post it online. In comparison, Planoly works with the most limited number of social media networks and comes with limited reporting options.

Time to choose the best Planoly alternative for you!

It’s time to compare all the benefits and limitations of the various social media management tools we talked about. Think about how they align with your brand and business goals, and choose the one that serves your social media needs best. Which will it be?

Alena Lysiakova

Alena Lysiakova

Content strategist at Paralect and mentor. The author of Copy & Coffee content marketing playbook for founders. Over the last 5 years, Alena has helped 10+ startups find their voice with her content.

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