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Mastering an Effective Marketing Approval Process in 2025

Mastering an Effective Marketing Approval Process in 2025

You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the project manager aligns it with...

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S02 E15: Meng Li – VP of Marketing @ Native
emily sechrist people of marketing
S02 E14: Emily Sechrist – Global Head of Social Strategy @ Intel Corporation
steve denker people of marketing
S02 E13: Steve Denker – Former VP of Marketing @ WarnerMedia
michaela kron people of marketing
S2 E12: Michaela Kron – Lead PR & Social Media Manager @ Duolingo
colin lepiscopo people of marketing
S2 E11: Colin Lepiscopo – Director of Marketing @ Social Media Examiner
EP10. Abigail Cruz – Global Head of Social @ The Hut Group
S2 E10: Abigail Cruz – Head of Social – Beauty @ THG
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S2 E9: Bethany Cantor – Head of Content and Brand Marketing @ Teachable
evan weiner people of marketing podcast
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EP6. Thomas Wakelin – Social Media Marketing Manager @ Microsoft
S2 E6: Thomas Wakelin – Social Media Marketing Manager @ Microsoft
EP5. Ken Gibbs – Head of Series Social @ Amazon
S2 E5: Ken Gibbs – Head of Series Social @ Amazon
EP4. Sarah Glaswand – Digital and Social Media Manager @ Mastercard
S2 E4: Sarah Glaswand – Digital and Social Media Manager, Center for Inclusive Growth @ Mastercard
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S2 E3: Alexandra Shockey – Manager of Global Social Media @ FedEx
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Special Episode: Skills even the greatest marketers struggle with
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Special Episode: 7 Most Annoying Marketing Buzzwords
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33. Kevin Young – Head of Audience @The Economist
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32. Meg Smith – VP of Marketing @Kompany39
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31. Neal Schaffer – Digital & Social Media Speaker
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30. Victoria Azarian – Chief Creative Officer @MKTG U.S.
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29. David Bolton – Digital Marketing Manager @Dock & Bay
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28. Brandon Cooke – Global Chief Communications Officer @FCB
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27. Amelia Torode – Co-Founder @The Fawnbrake Collective
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25. Lachlan Williams – ex. Head of Strategy @R/GA

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