Top 7 Agorapulse Alternatives You Should Consider in 2023

Are you seeking Agorapulse alternatives to step up your social media marketing efforts? Or perhaps, you’re just getting your feet wet and are looking for your first social media management tool.

Either way, there are plenty of social media management tools to choose from. Although Agorapulse is a solid platform, there might be some other alternatives that better suit your needs — that’s what this article is here for!

We’ll go through some of the top Agorapulse alternatives, see what they’re best for, and stack them up against Agorapulse to check whether they’re worth it.

So let’s get to it!

Why you should consider an Agorapulse alternative?

Agorapulse is a social media management platform that handles social listening, publishing, reporting, and inbox management. The platform shines through its publishing tools. You can easily publish the same post on multiple social channels and optimize it for each specific platform before it goes live.

Speaking of social channels, Agorapulse offers integrations for the following platforms: Facebook, Instagram, Twitter, TikTok, YouTube, and Google Business Profile (formerly known as Google My Business).

Additionally, Agorapulse offers a useful social inbox feature. For instance, the Inbox Assistant will automatically organize messages based on specified criteria and assign them to the appropriate teammates.

However, Agorapulse still has significant drawbacks.

For one, there’s the pricing. Although the platform offers a free version, it’s rather limited; it’s only available for one user and handles up to three social media profiles. Meanwhile, the cheapest paid plan, the Standard package, starts at $49/user/month (annually). And it includes just the basic features. It lacks functionalities like social listening, calendar notes, and post approvals, for instance. These key features are only available in upper-tier plans.

Moreover, the platform’s social media monitoring tools exclude Google Business Profile, unlike some other tools in this list. Agorapulse also lacks Pinterest support.

Here’s why social media managers should consider an Agorapulse alternative in 2023

• Pricing: With paid plans starting at $49/user/month (annually), Agorapulse may be outside the budget for small marketing agencies and solopreneurs.
• Can be overwhelming: The platform offers a large selection of features, which may become overwhelming for new users. Additionally, small businesses may not need to use all of its functionalities at their full potential, bringing less value for money.
• Lacks Pinterest support: This is a deal-breaker for those who actively use this platform.

1. Planable: best social media management tool for collaboration & approval

Planable is a social media management tool that puts collaboration at the top of its list. Marketers can exchange feedback through notes, comments, and attachments in real-time, while the social media approval process is made easy — it needs just one click!

Planable allows you to collaborate and get approvals on all marketing content, be it blog posts, emails, briefs, newsletters, and much more.

Additionally, Planable includes a social media scheduler that’s available for up to eight platforms: Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, LinkedIn, and Google Business Profile.

However, note that Planable currently doesn’t offer analytics and reports.

Planable key features

• Collaboration features: Easily see who did what and when with the platform’s version history, hold internal conversations out of the client’s/approver’s sight, and work with your team in real time.
• Approval workflows: Choose between multiple types of workflows depending on your brand and workspace to streamline the approval process and minimize errors. Pick who can approve content, lock a post’s content once it is approved, and automatically schedule posts upon approval.
• Social media calendar: Easily schedule posts for multiple social media channels (e.g., Facebook, Instagram, LinkedIn, etc.). Create separate calendars for each client and plan upcoming content by simply dragging and dropping it on the social media calendar. Schedule recurring posts daily, weekly, or monthly.
  
• Highly visual interface: What you see is what you get! Quickly get to work with Planable’s straightforward UI. Switch between feed, calendar, list, and grid views to remain organized — no hidden features, no-nonsense.
• Planable AI: Save time writing or editing content with the platform’s AI-powered capabilities. With AI prompts, you can automatically shorten a text, change its tone of voice, expand on a specific concept, and make it more fun to read.

As for pricing, Planable offers a free plan that allows you to schedule up to 50 posts. After that, you’ll need to upgrade to one of the platform’s paid plans, which start at $11/user/month (annually). You can sign up here.

Before using Planable, I had tried Hootsuite, Sendible, Sprout Social, AgoraPulse, and a couple others to schedule our clients’ content. None of those schedulers have simplified our approvals and scheduling process the way the Planable has.

Rachel G, CEO & Senior Strategist, G2 verified review

Planable vs Agorapulse

• Pricing: With paid plans starting at $11/user/month (paid annually, or $13/user/month if you choose to pay monthly), Planable is significantly more affordable. Its pricing plans are also flexible depending on the number of workspaces, users, and functionalities, bringing better value for money.
• Supported platforms: Both social media management tools support similar platforms. However, Planable gets the winning edge with the inclusion of Pinterest.
• Functionalities: Planable offers more collaboration features than Agorapulse, especially in low-tier plans. However, Agorapulse excels in its analytics and reporting capabilities. Planable currently doesn’t offer reports/analytics.

Takeaway

Planable is the best alternative to Agorapulse if you’re seeking a social media management platform that emphasizes collaboration tools.

2. Hootsuite: best all-in-one Agorapulse alternative for large agencies

Hootsuite is among the first social media management platforms in the market, and it has grown to include a bunch of social media marketing tools, forming a comprehensive all-in-one solution.

With it, marketers can handle anything from content publishing to social monitoring, social ad campaign management, and more.

This solution supports the following social media platforms: Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and TikTok.

However, Hootsuite could do with some quality-of-life improvements. For instance, Hootsuite’s upload size limit may prevent users from scheduling larger files, like animations. For this, people may need to login into their social media accounts and upload their files directly, which is quite an inconvenience.

Additionally, users report that the platform’s UI can get clunky, while some features don’t work as they should (some users mentioned its content suggestion tool offers generic ideas unrelated to a company’s brand).

Hootsuite key features

• Publishing/scheduling: Easily schedule a post for multiple social media profiles or publish multiple posts simultaneously through bulk scheduling. Use the calendar to manage all upcoming posts within a single place. Get automated suggestions regarding the best publishing times.
• Reports and analytics: Measure performance through Hootsuite’s various customizable report templates. See how you stack up against competitors via the Social Score feature and track metrics from multiple social media accounts side-by-side.
• Social media listening: Learn what people think about your brand by tracking keywords, conversations, and hashtags from multiple social networks.

In terms of pricing, Hootsuite starts at $99/month (annually, for one user), with a 30-day free trial available.

Hootsuite vs Agorapulse

• Pricing: Hootsuite has a user limit for all of its up-front pricing plans (from one to a maximum of five, over which you’d need the custom enterprise plan). With a minimum price of $99/month for one user, Hootsuite is significantly more expensive.
• Supported platforms: Agorapulse lacks support for Pinterest, while Hootsuite doesn’t include Google Business Profile. Other than that, both platforms integrate with the same social media platforms.
• Functionalities: Hootsuite allows you to create and manage complete content campaigns as well as run social ads on up-tier pricing plans, unlike Agorapulse. However, Hootsuite lacks the ability to leave calendar notes and set up content queues.

Takeaway

Overall, Hootsuite is an excellent Agorapulse alternative for larger agencies seeking a solid all-in-one social media platform. It covers everything, including publishing, curation, ad campaign management, and even customer service tools.

3. Sprout Social: best Agorapulse alternative for community management

Sprout Social is an all-in-one social media management platform that emphasizes communicating with your followers and keeping them engaged — perfect for community management!

Aside from social media scheduling and analytics, Sprout Social offers a built-in CRM, a unified message inbox, and review management tools. Additionally, you can boost your social media presence via the platform’s employee advocacy tools (extra add-on).

Sprout Social supports the following social media platforms: Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok, and YouTube.

However, all of this comes at a steep price tag — one of Sprout Social’s biggest drawbacks.

The platform starts at a whopping $249/month for a single user, while each additional user costs an extra $199, $249, and $349/month, depending on the selected pricing plan. There’s a 30-day free trial available, though.

Sprout Social key features

• Social media listening: Put all of your social media channels under one roof and easily monitor conversations about your brand via its Smart Inbox feature. Leverage the platform’s AI-powered capabilities to uncover consumer sentiment, trending topics for reaching new audiences, and more.
• Relationship management: Use the social CRM to track conversation history and contact information. Add internal notes for each contact so team members have all the necessary data of a prospect before jumping into the conversation. Turn messages into tasks and assign them to team members for streamlined follow-ups.
• Reports and analytics: Generate reports across all of your social media profiles to see the big picture or view your performance on an individual network to get more granular. Compare yourself against competitors, analyze content, campaign, advertising performance, and more.

Sprout Social vs Agorapulse

• Pricing: Sprout Social is the most expensive out of the two by far. Although it’s packed with features, the platform might only be suitable for corporate companies or marketing agencies with larger budgets. Agorapulse is the better option for medium-sized organizations.
• Ease of use: Due to Sprout Social’s extensive feature set, the platform is rather complex and requires a bit of time to get used to. In contrast, Agorapulse has a clean, easy-to-navigate interface.
• Functionalities: Sprout Social takes the cake here. The platform’s listening tools and reports are more in-depth.

Takeaway

Sprout Social is among the best Agorapulse alternatives for large companies whose social media strategy relies on audience communication.

4. Buffer: best Agorapulse alternative for content publishing

Buffer is a social media publishing tool built with simplicity and affordability in mind — ideal for small businesses and solopreneurs. The platform allows social media marketers to easily create content for various social media platforms and schedule posts.

It also comes with a handy AI assistant which helps brainstorm ideas, generate content, and repurpose existing social media posts for other networks. Moreover, social media managers can reply to comments, prioritize conversations, and even build landing pages directly within the platform.

As for supported channels, Buffer handles the following: Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile, Mastodon, and Shopify.

Some of the platform’s drawbacks are that it doesn’t offer phone or live chat support and lacks some advanced features, like multi-layered approvals.

Buffer Key Features

• Content publishing: Plan and post content through a straightforward interface. Create tailored social media posts for each network and view your content lineup through the platform’s calendar. Set up approvals and user permissions, as well as tweak the content with your team for improved collaboration.
• Engagement: Use the platform’s social media engagement tool to respond to audience feedback directly within the dashboard. Set up smart alerts to get notified of follower questions or negative feedback.
• Analytics: Use the platform’s social media analytics tool to create custom reports and monitor engagement for hashtags, posts, and stories. Automatically predict the best time to post on Instagram by analyzing your audience’s activity and previous performance. Use the platform’s data to determine the ideal posting frequency and most effective format.

In terms of pricing, Buffer includes a free version that’s available for one user and up to three social media channels. Paid plans start at $5/channel/month with a 14-day free trial available.

Buffer vs Agorapulse

• Pricing: Buffer is the more affordable option, making it an ideal choice for small teams or freelancers/solopreneurs.
• Supported platforms: Buffer includes more platforms than Agorapulse, topping it with Mastodon, Pinterest, and Shopify (YouTube coming soon). Keep in mind though that you’ll have to pay extra for each additional channel.
• Functionalities: Compared to Agorapulse’s low-tier pricing plans, Buffer offers a more comprehensive feature set. However, Agorapulse outdoes Buffer in its premium packages — especially in the analytics department.

Takeaway

Overall, Buffer is an excellent Agorapulse alternative for small businesses and solopreneurs seeking an affordable social media marketing platform with solid content planning and publishing tools.

5. Loomly: best Agorapulse alternative for building brand awareness

Loomly is a straightforward, affordable social media management solution with a focus on increasing your social media presence.

The platform supports a wide array of social media networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Snapchat, and Google Business Profile.

Marketers generally use this platform to engage in social media conversations and schedule content. It offers social media managers the option to create and optimize posts for each specific network, handle media assets, and more.

As for the drawbacks, users complain about Loomly’s inability to schedule Instagram Reels and Stories, while TikTok support is rather limited.

Loomly key features

• Content creation: Use its Post Ideas feature to receive relevant content suggestions depending on criteria like social media best practices, trends, and date-specific events, or create your custom ideas. Build post templates, repurpose content, create visuals, and manage other assets through Loomly’s content library.
• Audience targeting: Improve awareness by reaching targeted audiences on Facebook and LinkedIn. Boost posts through advertisements directly within the platform.
• Publishing/scheduling: Choose one of four types of approval workflows or create customized ones. Use the calendar to view upcoming posts and change their date, edit them, and more. Automatically publish posts on Facebook, Instagram, LinkedIn, etc.

There are five pricing plans, with the cheapest one costing $26/month (paid annually, for two users). There’s also a 14-day free trial available.

Loomly vs Agorapulse

• Pricing: Loomly is more affordable across the board, appealing more to small businesses.
• Supported platforms: Loomly supports significantly more platforms than Agorapulse. As such, it’s ideal for those seeking to improve their social media presence.
• Functionalities: Unlike Agorapulse, Loomly does not include customizable reports and listening tools. However, Loomly goes more in-depth in terms of content creation.

Takeaway

Due to its large number of supported platforms as well as its content creation, scheduling, and publishing tools, Loomly is an excellent Agorapulse alternative for small organizations looking to boost their brand awareness.

6. Sendible: best all-in-one Agorapulse alternative for small businesses

Sendible is an all-in-one social media management software solution that brings comprehensive social media reporting, scheduling, publishing, collaboration, and engagement tools under one roof.

Despite its versatility, Sendible is highly easy to use. The platform has a quick setup process, while its interface is clean and the features are easily accessible.

Sendible supports the following platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Google Business Profile, and WordPress.

However, Sendible’s support leaves to be desired. There’s no 24/7 support available in none of its pricing packages, while email response times sit at the 5-6 hour mark. The platform makes up for it through an extensive knowledge base, though.

Sendible key features

• Reports and analytics: Automatically generate independent reports for Facebook, Instagram, YouTube, Google Analytics, and more. Also, generate custom branded reports which you can then automatically share with your team/clients via email and live link. Gather in-depth information regarding engagement, demographics, reach, and more.
• Social media listening: Use keywords to monitor conversations, competitors, or influencers related to your brand. Prioritize mentions based on sentiment (positive, negative, or neutral) and respond to comments from various channels within the same dashboard.
• Collaboration: Set up custom approvals workflows, tweak user permissions, and create separate dashboards for your clients to streamline the collaboration process. Assign follower comments or direct messages to specific team members to enhance customer service.

Pricing starts at $25/month (yearly, for one user). The platform is available for either one, four, or seven users, depending on the selected package. There’s a 14-day free trial available.

Sendible vs Agorapulse

• Pricing: Sendible is the more affordable option with dedicated plans for freelancers, startups, and growing social media teams.
• Supported platforms: Both social media management tools lack Pinterest support. Sendible gains the upper hand through its WordPress integration, highly useful for companies leveraging blog posts in their social media marketing strategy.
• Functionalities: Sendible is more in-depth in terms of social listening, while Agorapulse is more versatile in terms of content publishing. Agorapulse also offers boost post scheduling and audience targeting.

Takeaway

All in all, Sendible is a great Agorapulse alternative for small/medium-sized teams seeking a budget-friendly all-in-one social media management solution.

7. Zoho Social: best Agorapulse alternative for affordable social media reporting and analytics

Zoho Social is a social media management software solution that caters to freelancers and small agencies. The platform covers publishing, collaboration, monitoring, and reporting/analytics tools — the latter being the highlight.

Despite its price tag and emphasis on small teams, Zoho Social covers extensive customizable reports that reveal in-depth information across multiple platforms (like ideal posting times, search trends or engagement across different demographics).

Zoho Social supports the following platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, Google Business Profile, and YouTube.

As for drawbacks, Zoho Social’s post customization options across channels are rather limited. For instance, users complain about the platform’s inability to tweak image/video size and its limited Twitter post word count compared to other platforms.

Zoho Social key features

• Social media reporting/analytics: Gather detailed information specific to each channel, like analyzing your LinkedIn followers based on their industry, job title, or seniority levels.
• Social monitoring: Receive real-time updates from your audience, like replies or mentions across all your channels. Create dedicated columns for specific social channels and set filters to easily follow critical updates. Use the message inbox to spark conversations directly within the platform.
• Content publishing: Use the calendar to visualize your posting pipeline, create drafts with your team and leave feedback through discussion threads, set up approvals, handle bulk scheduling, and more.

Zoho offers a free version, while paid plans start at $10/month (annually). There’s also a 15-day free trial available.

Zoho Social vs Agorapulse

• Pricing: Considering its reporting capabilities, Zoho provides excellent value for money. Not to mention that it’s significantly more affordable than Agorapulse.
• Customer support: Agorapulse offers 24/7 email and chat support, while Zoho offers 24/5 email support.
• Functionalities: Agorapulse offers a slightly more comprehensive feature set. For instance, the platform is more flexible in terms of post customization and also covers team performance reports, unlike Zoho.

Takeaway

Zoho Social is the perfect Agorapulse alternative for freelancers or small agencies seeking an affordable social media tool with excellent reporting and analytics capabilities.

Agorapulse Alternatives FAQs

What is better than Agorapulse?

Planable stands out due to its collaboration and approval workflow tools. However, if you seek an all-in-one budget-friendly social media management tool, consider Zoho Social, Sendible, or Loomly.

Is there a free alternative to Agorapulse?

Yes. For instance, Planable offers a fully-featured free plan which allows you to schedule up to 50 posts. After that, you can upgrade to one of the platform’s paid plans, costing as little as $11/month.

Does Agorapulse support Pinterest?

No. Agorapulse currently supports the following: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Google Business Profile.