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Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist. As I’m writing this, I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching Christmas...
2021 was a hell of a year. I guess it’s safe to say now that everybody is closing up the goals and KPIs for 2021. Even I’ll be doing this in a week. And what a better time to start drawing out the marketing strategy for the upcoming year.  You’re probably reading...
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