Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Dorien Morin-van Dam is an Organic Social Media Specialist, International Speaker and Certified Agile Marketer at More In Media. She hosts Strategy Talks, a livestream show and podcast. You’ll recognize her on stage and online by her always present orange glasses, a nod to her Dutch heritage.
More Articles
How Organic Social Media is More Important Now Than Ever Before
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
1
Time for a social media tool
you actually like*
*30,000+ marketers approve this message