Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
B2B & B2C SEO Strategist
Ioana is a freelance content writer and SEO strategist for B2B and B2C brands specializing in Business, Digital Marketing, SaaS, Tech, and Mental Health. Born in Transylvania, raised in Texas, and transplanted to Barcelona, Ioana’s most recent move has taken her to sunny Mexico.
- B2B SaaS content strategy
- deep research
- public relations
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Social Media Automation Marketing Guide for 2025
You’ve just finished planning a month’s worth of social media content. You’ve scheduled dates in your calendar, your creative team has their instructions, and you’re about to start posting. The problem? You’re dreading it. It took you a lot of time to plan...
2025’s Holiday Marketing Trends: A Forward Perspective
Holiday shopping seasons are significant periods for marketers to make a lasting impact. As we look toward 2024, learning how to stay ahead of the curve is crucial. You can do that by applying emerging holiday marketing trends. In this article, we're taking a look at...
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