For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbook’s outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
Founder of B2B Breakthrough Academy
Jade Tambini is the founder of B2B Breakthrough Academy, where she helps marketing managers step off the task wheel and build simple marketing strategies their leaders love. With 50k followers on TikTok, she's built her business by sharing straight-talking B2B marketing advice that cuts through the noise. Jade's known for making strategy simple, practical, and accessible - no jargon, no fluff, just what works in the real world of B2B marketing.
- b2b marketing
- content creator
- tiktok strategy
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TikTok marketing strategy: a complete guide for marketers
Do you keep posting videos without seeing an increase in conversions? A solid TikTok marketing strategy can help with that. The comment to cart pipeline is real and 68% of users say brands should use the comment section to better understand their audience, but a lot...
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