Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
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10 Examples of Clever Social Media Marketing
As a social media marketer, one of the biggest challenges you must overcome is white noise. Consumers are constantly bombarded with random promotions, alerts, and notifications. You’ll have trouble grabbing your prospects’ attention, much less converting them into...
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