Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
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Document Review for Marketing Teams: Processes and Tools
Are mistakes sneaking into your marketing materials? Is your document review in need of a refresh? Having a solid document approval process is key to catching errors and making sure everything is spot-on. It helps your team carefully review content, design, and...
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