We fixate on views, likes, shares, and comment counts. We obsess over the flashy metrics that glitter on our dashboards. But behind every heart and thumbs-up lies something far less superficial: a human feeling. People don’t engage with your content just because the...
Maria Fintanidou
Works as a copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.
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Email deliverability best practices: how to ensure your emails land in the inbox
Think back to the last email you sent. You probably spent hours crafting the perfect subject line, fine-tuning your copy, and choosing great graphics. But did you pause to consider where your email might end up? Unfortunately, sometimes email deliverability is treated...
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