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“The team loved it from the start. Planable helps us overview the entire marketing efforts.“
Every social media manager has lived some version of this:
A client sends a “new logo” in WhatsApp.
Approved brand photos are in an old Drive folder only a few people can access.
Campaign visuals arrive via a WeTransfer link that expires.
It’s Thursday. The post is due tomorrow. Nobody can find the right file version.
At scale, this isn’t “chaos” as much as it is friction. It adds 10–20 minutes to every request, review, and publish step.
Planable’s media library is designed to remove that friction. It’s a centralized asset hub inside the same place you plan, collaborate on, approve, and schedule content. That means fewer tabs, fewer “where is it?” messages, and less risk of using the wrong version.
In this guide, you’ll learn how to:
add assets to Planable
organize them so they stay findable
access and reuse approved files across your team
go from asset to published content without leaving the platform
What a media library solves (in practical terms)
Planable media library grid
A media library helps when your team needs:
one source of truth for logos, brand photos, campaign visuals, and reusable templates
faster publishing because assets are already where posts are created
less rework because the “approved” version is easier to locate and reuse
safer multi-client work because assets stay separated by workspace
How to bring assets into Planable
Assets come from different places. Planable supports multiple ways to bring assets in, so you can use what already fits your workflow.
Upload directly (web and mobile)
lanable calendar view with media library panel using drag and drop to upload images
Drag and drop files into the media library, or select them from your device. You can also upload from the mobile app, which is useful when a client sends assets on the fly.
Connect Canva
If your team designs in Canva, the integration lets you push designs into Planable without downloading and re-uploading. Create in Canva, export to Planable, then attach to a post when you’re ready.
Canva integration in Planable
Use Zapier for automated routing
If assets flow through multiple tools, Zapier can route files into Planable automatically. Example: send assets from a form submission, client intake workflow, or project management tool directly into the media library.
Zapier automation connecting Google Drive to Planable media library for automatic file uploads
How to organize your media library so files stay findable
Uploading is step one. Findability is what prevents asset chaos from returning.
Use workspaces to keep clients and brands separated
Planable workspace dashboard
Each Planable workspace maps to a single client or brand. The media library is workspace-specific, so assets don’t mix across clients.
This is the foundation for brand safety. It reduces the risk of “wrong logo, wrong palette, wrong client” mistakes.
Use folders to reflect how your team works
Planable media library organized into folders
Inside each workspace, create folders by:
campaign
content type (product, testimonials, events, reels)
month or quarter
channel (Instagram, TikTok, LinkedIn)
stakeholder (client-provided, in-house, UGC)
Folders can be nested, so you can go as specific as you need.
Folder management notes
You can rename or delete folders at any time.
Deleting a folder archives the items inside it (it does not permanently delete them).
You can move files via drag-and-drop or multi-select.
Breadcrumb navigation helps you move through nested folders.
Filter and sort when the library gets large
Planable media library filters showing usage status, media types, campaigns, and uploader selection
Filters help you narrow down quickly when there are hundreds of assets.
You can filter by:
usage status (used, unused, deleted)
media type (images, videos, GIFs)
campaigns (assets used in a campaign)
uploader (who added the asset)
You can sort by upload date or file name (ascending or descending).
Tip: To find files that were uploaded and never used, filter by Usage status: Unused.
Search across file names and folders
Planable media library search results for TikTok content
Use the search bar to find assets by file name or folder name. This is usually faster than browsing if you already know what you’re looking for.
How your team accesses assets
Everyone who has access to a workspace can access that workspace’s media library by default. There’s no separate sharing step and no extra permission setup.
This matters for coordination:
New team members can onboard faster because approved assets are already in the workspace.
Collaboration is smoother because everyone is referencing the same asset set.
Quick edits right before publishing (without switching tools)
lanable image editor with crop tool
Sometimes an asset is almost right but needs a quick adjustment, like:
crop an image
trim a video
add text
add stickers
Planable includes a built-in image and video editor for these “five-minute fixes.” It’s not meant to replace a full design tool; it’s meant to remove the download-edit-reupload loop for small changes.
From asset to published content (the end-to-end workflow)
The value of a centralized library is that “asset” and “published post” are close together.
Social posts
Planable post editor with caption and selected images from media library ready to publish
When creating a post, select assets directly from the media library. From there, you can:
collaborate with your team
gather feedback
run approvals
schedule publishing
Assets never need to leave Planable during this process.
Newsletters, blog posts, press releases, and long-form content
Planable content editor displaying newsletter example with image preview and connected media library
Planable supports more than social posts, including newsletters, blog posts, and press releases. The same workspace media library is available for those content types too, which helps maintain visual consistency across formats.
Who the media library is for (and when it’s not)
Good fit
The media library is especially useful if you:
manage multiple clients or brands and need clean separation
publish content frequently and want faster asset retrieval
onboard team members often and need a shared source of truth
care about brand consistency and reducing “wrong asset” risk
Not the primary solution if you:
need advanced design workflows as your default (you’ll still want a full design tool)
rarely reuse assets or publish at low volume (a simple folder system may be enough)
FAQs
What file types are supported?
Planable supports images, videos, and GIFs.
Is the media library included in all plans?
The media library is available across Planable plans. Some features (like the Canva and Zapier integrations) depend on a connected third-party account.
What happens when I delete a file?
Deleted files are temporarily archived, not permanently removed. You can restore them from the “Deleted media” view. Deleting a folder archives everything inside it too.
Can I download multiple assets at once?
Yes. Select files via multi-select checkboxes or the folder menu, then download. Planable prepares a ZIP file and notifies you when it’s ready. The download link is available for 1 hour after creation.
Can I create a post directly from assets in the library?
Yes. Select up to 10 assets and choose the option to create a post from the selection. The assets are pulled into the post composer.
What’s the difference between “unused” and “deleted” in filters?
“Unused” means the file has been uploaded but not attached to a post. “Deleted” means the file was removed but is still recoverable from the archive.
Can clients access the media library?
Clients with an account have access to the whole media library. Guests can only access post content shared with them via guest view, so they’ll see the content only when it’s included in the posts you share.
As a senior product marketer, Monica leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth strategy through extensive user research and data analysis.