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You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures?
This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content suffers, deadlines slip, and productivity takes a nosedive.
In this guide I’ll cover the best content collaboration platforms currently available. But first, let’s see what collaboration software is, the importance of a content calendar, and the features you should prioritize as a marketing team.
A content collaboration tool enhances communication between external stakeholders and in-house creative teams. With features like file sharing, group or private chats, in-context comments, and stakeholder approvals, these tools facilitate efficient feedback implementation, reducing errors and improving content quality.
Collaborating with internal or external clients within the software enables you to confidently publish content once it’s been approved. Some tools also offer project management capabilities, such as workload management and automatic task assignment, to streamline workflows.
Content collaboration in Planable
In today’s digital landscape, online collaboration tools have become essential for remote and hybrid teams, allowing seamless coordination regardless of location. These tools not only enhance real-time communication but also ensure that all team members stay aligned throughout the content creation process.
Content collaboration software solutions can differ considerably in their functionalities — some emphasize project management, while others strictly focus on collaboration.
To spare you a few headaches, here are the must-have features you should look for when choosing content collaboration software:
Allowing users to leave feedback and collaborate with team members within the same platform is crucial. This ensures teammates have access to clear suggestions on how to optimize and polish content. Look for tools including comments in context.
Multi-level approvals allow you to set up different types of approval processes — ideal to ensure that all parties involved are happy with the content before publishing. If you work alone, the option to skip the approval process is a nice-to-have.
Planable’s multiple approval layers
Tracking previous versions of the same content lets you see whether your feedback was implemented properly. This functionality also gives creative teams a clearer view of their mistakes and the steps necessary to fix them.
Internal notes allow you to leave comments that can be seen by teammates only — perfect for work-in-progress content that shouldn’t be visible to clients until ready.
The option to create separate workspaces and monitor tasks through different views (calendar, table, Gantt charts, etc.) helps better organize your projects and gauge workflows. Also, look for tools that allow you to set filters, labels, and more.
Planable is a content collaboration and marketing approval solution that handles content management, scheduling, posting, and much more. The platform allows you to plan, collaborate on, and approve any type of content — blogs, newsletters, social media posts, emails, or advertisements.
One of Planable’s key features is its intuitive interface. It offers dashboards specific to each major social media network — plus any other type of content using its Universal Content functionality.
Instagram grid planning in Planable
Each social media dashboard gives a pixel-perfect preview of the layout corresponding to the social network, making it one of the best content collaboration platforms in terms of ease of use and content optimization.
Supported networks: Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Threads and Google Business Profile (formerly known as Google My Business).
Content calendar in Planable
Test out all the collaboration, approval and scheduling features Planable has to offer with the free trial. Paid plans start at $11/user/month (annually). Pricing depends on the number of workspaces, users, and features.
Planable is an excellent content collaboration solution for marketers seeking a highly intuitive platform with content creation capabilities and approval workflows.
Google Workspace (formerly known as G Suite) contains all of Google’s collaboration tools. The platform includes Google Drive, Calendar, Meet, Chat, Docs, Sheets, Slides, and more — ideal if you’re looking to unify communications and seamlessly collaborate on projects.
Google Workspace starts at $6/user/month (annually), with a 14-day free trial available.
Given the tool’s various collaboration options, Google Workspace is an excellent content collaboration tool for those seeking to bring multiple communication means under one roof. You can communicate with your team via video conferences, private or group chats, topic discussion threads, and more.
Trello is a collaboration tool that allows users to manage projects and tasks through a highly visual interface. One of Trello’s key features is its Kanban boards — an agile task management tool that uses cards to depict work across various progression stages (like To Do, Doing, and Done).
The platform’s easy-to-grasp Kanban views help teams easily track their projects, establish a consistent workflow, and prioritize tasks accordingly. Besides Kanban boards, Trello also includes various other types of views (Map, Calendar, Table, etc.), depending on the pricing plan.
You can use Trello for free, while paid plans start at $5/user/month (annually).
Trello is a solid option for teams seeking a simple agile task management tool with workflow automation capabilities.
Miro is a digital whiteboard-based collaboration software solution — ideal for holding brainstorming sessions and kickstarting the content production process.
The platform allows users to plan on whiteboards and communicate via built-in text, voice, or video chat. The whiteboards are highly interactive. Users can leave sticky notes, draw, as well as structure and connect ideas for mapping projects.
Miro is available for free with access to up to three editable boards. Paid plans start at $8/user/month (annually).
Miro is an excellent content collaboration software solution for holding brainstorming sessions and planning projects visually.
Asana is an in-depth project management and collaboration software solution with an emphasis on workflow management.
Users can create workflows and task dependencies via a drag-and-drop interface with the platform’s Workflow Builder. You can then save these workflows as templates and apply them to other projects.
There’s a free version available for up to 15 users. Paid plans start at $10.99/user/month (annually).
Considering the platform’s in-depth project management functionalities, proofing capabilities, and high user cap, Asana is among the best client collaboration software for large organizations seeking to manage complex projects.
Airtable is a spreadsheet-based project management and collaboration tool emphasizing workflow automation and database management.
The platform is similar to Google Sheets — you create databases and invite your team to collaborate and edit files. These databases can help collect and store resources for internal knowledge bases, for instance.
However, Airtable is more user-friendly and has broader advanced features than its counterpart.
There’s a free version available for up to five users. Paid plans start at $10/user/month (annually).
Airtable is an excellent option for marketers that heavily rely on spreadsheets. The platform allows users to easily store and manage information related to content creation. The Interface Designer can help you turn data into content briefs, approval interfaces, or content production reports.
Notion is a document collaboration and project management tool built with ease of use and affordability in mind.
You can use the platform to streamline the content workflow, as it allows you to turn Notion documents into web pages — ideal for company knowledge bases, training material, creative briefs, or anything that helps you standardize content production processes.
There’s a free version available for up to ten guest collaborators. Paid plans start at $8/user/month (annually).
Notion’s simplicity and solid document management capabilities make it one of the best content collaboration platforms for storing and managing documentation, content briefs, design assets, and more.
Figma is a design tool that allows users to collaborate and create digital content, like illustrations, user interface prototypes, and more.
As for project management capabilities, the platform allows for private projects and custom workspaces. It also includes numerous collaboration tools. Most notably, Figma can boost teamwork by allowing multiple members to work on the same design in real-time.
You can use Figma for free, while paid plans start at $12/user/month (annually).
Figma is an excellent content collaboration software solution for creative teams seeking a solid design tool with real-time collaboration capabilities.
ClickUp is a cloud-based team collaboration and project management solution that offers in-depth analytics, extensive customization options, as well as workflow and resource management tools.
In other words, the platform provides an extensive feature set. Coupled with its versatile pricing plans, ClickUp is excellent in terms of scalability.
ClickUp is available for free to unlimited users. Paid plans start at $5/user/month (annually).
ClickUp’s lack of user limit, versatility, and broad selection of pricing plans makes it an excellent content collaboration software solution for companies that expect significant growth.
Content collaboration tools increase team involvement, boost efficiency, and promote a healthier work environment. Here are a few more reasons why marketers should use a content collaboration platform:
There you have it — some of the best content collaboration platforms currently available.
There’s no one-size-fits-all solution. Some accentuate project and task management, while others heavily emphasize creative work in a collaborative environment, just like Planable. Speaking of which, don’t hesitate to try it out! You get access to all of the platform’s features and can schedule up to 50 posts – try it for free!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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