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Mar 23, 2026
Running a campaign across a team often means information gets scattered: the brief in one place, assets in another, approvals in email threads, and the schedule in a spreadsheet that’s never fully up to date. Everyone is working on the same campaign, but few people can quickly answer: What’s done? What’s next? What’s approved?
Campaigns in Planable solves this by giving every campaign a dedicated space for:
That keeps the team aligned on one source of truth, without rebuilding your workflow in a separate tool.
A campaign in Planable is a workspace container for a specific marketing initiative. It centralizes the strategic context, creative assets, individual posts, and timeline so your team doesn’t have to reconstruct the campaign from multiple tools.
Planable campaigns page
Campaigns live inside your existing Planable workspace alongside the regular content calendar. That means you keep the same day-to-day workflow, but gain an extra layer of campaign organization.
Planable campaign brief with goals, dates, links, and flavor launch details
When you create a campaign, you’re creating a “home base” your team can rely on. A campaign can include:
Campaign plan with teaser, launch tasks, and key marketing channels
Weekly content calendar with scheduled campaign posts across channels
Campaigns aren’t just stored in a sidebar. They’re visible directly in the content calendar timeline, with the campaign’s icon and name.
This makes it easier to:
Every post inside a campaign follows Planable’s approval workflow. Feedback and sign-off happen in the same place where the content lives — so you don’t have to chase decisions across email threads or scattered comments.
Planable post approval workflow with social team, manager, and client reviewers
If you use multi-level approvals, you can keep the structure that matches your process (for example: internal review first, then client sign-off).
Campaign analytics dashboard in Planable with impressions, engagement, and top posts
Once a campaign is live, Planable pulls analytics for the posts associated with that campaign. That means you can review performance (such as engagement and reach) inside the campaign context — useful for stakeholder updates and client reporting.
You can create a campaign in two ways:
Both methods lead to the same setup fields: name, icon, color, status, dates, links, description, and to-do list.
Campaign capacity depends on your Planable plan:
For agencies or multi-brand teams, higher tiers are typically the most practical for running multiple campaigns at once.
Campaigns are especially useful for:
If your team regularly asks “Where’s the brief?” or “Which assets are final?” Campaigns are designed to eliminate that uncertainty.
A campaign is a dedicated space inside your Planable workspace that stores everything for a marketing initiative: brief/context, assets, posts, timeline, links, tasks, approvals, and analytics.
Campaigns show up directly in the calendar using the campaign’s icon and color, making it easy to see which posts belong to which campaign and to spot overlaps or gaps.
Yes. Each campaign has a Media tab where you can upload, view, and manage campaign assets.
Yes. Posts in a campaign follow the same Planable approval workflow corresponding to the whole workspace — from none-required, to optional, mandatory, and multi-level approvals.
Yes. Planable displays analytics for posts associated with a campaign so you can assess performance within the campaign context.
Basic: up to 3 campaigns per workspace. Pro: up to 10. Enterprise: unlimited.
Yes. You can add links (Drive folders, Figma files, research, landing pages, etc.) directly in the campaign.
Campaigns have three statuses: Planning, Active, and Completed.
From the Campaigns tab (+ New campaign) or from the post composer (Campaign dropdown → Create new campaign).
As a senior product marketer, Monica leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth strategy through extensive user research and data analysis.
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
