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Blog 10 million. Going on 100!

10 million. Going on 100!

Hey, dear marketing folks!

I couldn’t be more thrilled to announce an important milestone that has us dancing on cloud nine.

Together, you’ve created a whopping 10 million pieces of content in Planable!

via GIPHY

We want to give a shoutout to you — our awesome users who trust and choose Planable to create, plan, approve, and publish your content. You rock! Here’s to 10 million and beyond! 🎉🎊

Curious what all this precious time in Planable has been spent on? So were we!

As we’re just passing the half-of-the-year mark in 2023, here are some interesting insights from our users’ activity*:

Favorite platforms

Facebook is still the platform that gets the most posting activity, with more than 750k published posts, accounting for 36% of all posts. It’s followed by Instagram, while the third place is taken by Twitter & LinkedIn, with similar numbers.

Most used social media platform in Planable in H1 2023.

Most used social media platforms in Planable in H1 2023.

Looking at the trends, though, compared to the same period last year, we see two interesting — but maybe not so surprising – up-and-comers:

  • TikTok –  with a 454% increase in created posts, and
  • Google Business Profile – with a 128% increase.

Favorite types of social media content

Single-image posts are still the majority of the content being shared, with over 1 million posts this first half of 2023. However, looking to last year’s data, we notice a decreasing trend that will soon take them below the 50% mark.

Most used types of media content in Planable in H1 2023

Most used types of media content in Planable in H1 2023.

Text-only posts are steady in second place, with over 314k published posts, while URL thumbnail & video posts continue to rise in percentage.

Bringing all your content to Planable

Earlier in the year, we launched our much-awaited Universal Content feature, which opens up the gates for all marketing content to come to Planable.

Most used Universal Content features in Planable in H1 2023

Most used Universal Content features in Planable in H1 2023.

Anything is possible in Universal Content, and we see our users love to add images, headings, text dividers, and links. Still low in percentage, but worthy mentions are GIFs and YouTube or Twitter embeds.

With a special mention to our early adopters, we see they use the Universal Content mostly for blogs, newsletters, and, well, “tests”. 🙄😄

Most used Universal Content page names in Planable in H1 2023

Most used Universal Content page names in Planable in H1 2023.

In lower numbers, but showing some interesting directions, we see the feature used for Google Ads, Reddit, and Whatsapp. Hmmm… 🤔

Interesting Universal Content page names in Planable in H1 2023

More interesting Universal Content page names in Planable in H1 2023.

With most of our users located in the United States, United Kingdom, and The Philippines (mental note for our next customer visit trip — whoa, those are some beautiful landscapes!), no wonder the top language used in our app is English. When writing prompts for our AI assistant, we notice a lot of users also use Spanish, French, or Dutch.

Planable AI

And speaking of AI, almost 50% of Planable users are already using the feature.

Most users try all the major types of AI help — generate, continue, or rewrite the text. There is a favorite, though. 🥁🥁 Rewrite AI is definitely preferred with a whopping 74% of total prompts.

Most popular AI text rewrite prompts in Planable in H1 2023

Most popular AI text rewrite prompts in Planable in H1 2023.

The top favorite for AI rewrites is “make it punchier” — we’re all looking for our copy to stand out. We also notice some interesting patterns in the specific instructions for rewrites. Our users mostly ask AI to add hashtags, with Twitter rewrites, adding emojis, and translations following the lead.”

Most popular custom AI text rewrite prompts in Planable in H1 2023

Most popular custom AI text rewrite prompts in Planable in H1 2023.

Overall, 69% of all AI-generated social media posts in Planable are accepted and used.
💡 Accepted AI captions are usually a result from prompts structured as [task] + [for social platform] + [about topic] + [extra details].

Structure for successful custom AI prompts for social media

Talk about effective content creation. And we couldn’t be more pumped about it.

Want to help us reach 100 million Planable posts fast? Share the love and join us on our happy dance! 🕺

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*Based on analyzed data from over 2 million pieces of content created by over 30k Planable users in the first half of 2023.

Miruna Dragomir

Miruna Dragomir

Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.

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