Can a joke sell? In our quick poll of 119 people on LinkedIn and Instagram, 61% admitted a brand’s humor pushed them to try or buy something. Another 17% said maybe. Only 14% said no, and 8% couldn’t remember. That’s nearly 8 out of 10 people open to being converted...
Marketing strategist
Cassie Clark is a freelance marketing strategist and content writer for B2B SaaS brands. Built lead magnets that convert at 49% and content engines that actually convert. TikTok gardener. Loves a good hook, hates content that wastes time. SaaS nerd and marketing generalist with a sharp eye for strategy.
- content writing
- search engine optimization
- social media marketing
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The game-changing community management strategy in 2025
If you want to improve brand perception and customer loyalty in 2025, build a community. But that doesn’t mean creating a Facebook group and posting sporadically. You need a clear community management strategy to generate active engagement. A strong community...
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