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Sentiment Analysis: A Layman’s Guide

Sentiment Analysis: A Layman’s Guide

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...

Everything You Need to Know About OmniChannel Marketing

Everything You Need to Know About OmniChannel Marketing

As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...

Social Media Competitor Analysis Guide

Social Media Competitor Analysis Guide

Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! via GIPHY Whether your competitor is a huge corporation or a small company,...

The Life of a Brand Manager – Expectations vs Reality

The Life of a Brand Manager – Expectations vs Reality

Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...

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