Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Senior Creative Copywriter
Irina is a freelance conceptual copywriter with an ethical edge and an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
- concept development
- branding
- transcreation
- localization
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Captivating Travel Agency Content Ideas for 2025: Expert Tips
Inspiration, Marketing, Social Media
It's well-known that a trip lasts longer than the days you spend at the destination. The emotional journey meanders through the mind for much longer. When your travel agency content ideas reflect this breadth of feeling, they become more engaging, informative, and...
How to manage multiple Google My Business accounts effortlessly
When your business has localized brands or operates from multiple locations, you need to manage multiple Google My Business accounts for them in a way that's streamlined and efficient. Using a specialized tool, you can simplify everything, from centralizing your...
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