Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Jeff Sullivan
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How to Zero-In on Your Business’ Social Culture
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
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