Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
Director @Aitkens Media
Joanna Aitkens is the founder of Aitkens Media Ltd., an international social media marketing agency based in the UK. She has over 25 years’ experience as a freelance writer and journalist. Joanna is also a respected guest speaker and has appeared at various events to discuss the impact of social media marketing and the evolution of business communications.
- brand building
- b2b marketing
- social media coaching
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How to Create a Social Media Marketing Strategy in 2025
Why do you need a social media strategy for your business? After all, you’ve got a ton of to-do lists to get through and targets to meet. Your time is precious, and you’re beginning to feel overwhelmed by it all! If you’re looking for a way to increase website...
11 Experts on Social Media Marketing You Need to Follow ASAP
Which social media marketing experts will help you attract more followers online and keep you ahead of the latest social media trends in 2023? Social media marketing is a powerful tool for businesses and individuals to connect, share, learn and grow. But with so much...
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