Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
Senior content strategist
Brand strategist and content nerd working at the intersection of education, impact, and internet culture. Obsessed with voice, storytelling, and building content systems that connect with the right audience at the right time.
- content writing
- brand development
- social media marketing
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5 key strategies to boost audience engagement in 2025 (with examples)
Inspiration, Marketing, Social Media
Is your audience engagement not budging even though you're posting daily? To grow online, you need to expand your focus beyond the visible side of content. Publishing regularly, tracking clicks, and chasing metrics are essential to social media marketing. But audience...
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