It’s no secret that social media favors visual content. Because of that, Instagram remains a critical medium for marketers. Instagram allows you to share engaging photos of your business and connect with costumes while pursuing new audiences. Whatever your business...
Valerie Kakovkina
B2B Content Marketer
Valerie Kakovkina is an experienced content marketing manager and content writer with hundreds and hundreds of published articles about marketing, social media, branding, design, productivity, and sales. She loves exploring new concepts, examining new socio-cultural trends and figuring out how they can be applied to businesses to boost their sales.
- content strategy
- research
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The 2025 Guide to Social Media Design: Key Principle & Hot Trends
Inspiration, News and Trends, Social Media
We can all agree that social media can be quite addicting. Swipe up, up, and up until you reach the end of the feed. And while you were swiping, a bazillion new posts appear, so you’re back to where you started. But what can break the cycle? What can stop us for a...

Harnessing NFT Marketing to Grow Your Business
NFTs… You might love them, you might hate them, but one thing’s for sure — you’ve definitely heard a lot about them in the last couple of years. NFTs (or non-fungible tokens) exploded onto the scene in 2020 and rode a monumental wave of popularity between 2020 and...
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