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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Managing multiple LinkedIn profiles, or even just one, can quickly become overwhelming, stealing time from strategic tasks that truly grow your business. Fortunately, powerful LinkedIn tools exist to automate routine actions, uncover new leads, and build meaningful...
Aug 4, 2025
When we started Planable back in 2016, our goal was simple: fix content collaboration for good. And we’ve done just that.
Today, more than 7,000 teams create great content together, without the frustrating ping-pong. They get posts approved 3 times faster and cut scheduling time by up to 88%. Together, they’ve created more than 26 million posts and exchanged over 3.5 million internal comments.
Now, I’m excited to share an important milestone that’ll support our future growth: we’re joining forces with SE Ranking, the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals since 2013.
As part of the acquisition, Planable is joining SE Ranking’s mission to build a multi-product platform that helps businesses stay visible in the AI-powered era.
People’s search behavior has been in constant change. Some go directly on TikTok and Instagram to search for information and how-to’s. Some prefer to ask AI chatbots instead of the traditional googles and bings. And Instagram recently opened posts to be shown in search results.
Everything is now a search engine and everyone is a source of information for search results. In SE Ranking’s recent study of 2,000 AI responses, YouTube was the #1 linked source across ChatGPT (11.3 %), Perplexity (11.11 %), and Google AI Overviews (6.31 %). LinkedIn also cracks Google’s top-10, while TikTok feeds ChatGPT’s models.
That they’re now also part of the bottom of the funnel. Their work has always shaped perception, built communities, and kept brands relevant. Now, it’s also showing up in search and driving decisions. As social content gets indexed, cited by AI, and surfaced to intent-driven audiences, the opportunity to influence the full customer journey is bigger than ever.
In this context, our Planable + SE Ranking shared mission is a no-brainer: to enable social media and SEO teams to empower each other’s work, so they create content that’s valuable for people and discoverable by AI search. To help them better track results across all platforms and prove the value of their work.
Planable stays Planable. Nothing breaks. Nothing’s going away.
The plan is to keep growing each product as the best-in-class, and start building bridges between them, so that when you’re ready to unify your marketing workflow, you can.
We’ll continue to develop Planable as the place where social media teams plan, create, approve, and schedule content. We’re working on increasing our analytics and community management skills, powered by SE Ranking’s data and insights, it will also help teams connect social performance to the bigger marketing picture.
This new chapter means we get to keep doing what we love, while also building towards a bigger dream. With SE Ranking, we’re giving SMM and SEO teams a better way to work side by side.
This acquisition reinforces SE Ranking’s long-term vision of becoming a multi-product platform where intelligent tools work side-by-side with marketers to drive results across search, social, and beyond. We were looking for a partner with social media expertise that matched our own vast SEO knowledge. Someone who already earned the community’s trust; someone ready to innovate to be at the forefront of marketing. Planable ticked every box.
— Vik Kuushynau, CEO of SE Ranking
To mark the occasion, we’re launching a special bundle:
During the following month:
We’ve already lightly connected the product (yes, our engineers are that fast), so you just have to discover the other tool within your account to get the offer.
To our amazing users and customers — we’re very grateful for trusting us with your work and time and for being part of Planable’s journey over the years.
A big thank you to our investors for believing in us and standing by our side through every high and low.
And to every team member, past and present — thank you for pouring your heart into Planable. The most exciting chapter is still to come!
Xenia is the CEO and Co-Founder of Planable, the social media management tool used by 7,000+ teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s a frequent speaker, startup mentor, and avid runner.
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