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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
Jun 24, 2025
Which caption are you more likely to engage with?
A. “Download our free report on marketing trends.”
B. “This 24-page report took us 60 hours to research. You can have it for free.”
If you picked B, you just experienced anchoring: a psychological principle that shapes how we perceive value before we even realize it’s happening.
And that little mental shortcut? It’s exactly what this training is about.
I’m the founder of Alt Marketing School, a marketing consultant, and a general psychology nerd.
I’ve spent the past decade helping brands go from just posting to actually connecting.
And in this training, I’m pulling together my favorite behavioral science principles and showing you exactly how they apply to social media.
No fluff. Just practical tactics, fun examples, and zero mention of posting at 9 a.m.
Most advice about social is still stuck in the same old loop: post at 9 a.m., use 3–5 hashtags, try a carousel.
But the brands that build real communities? They think differently.
They understand that behind every scroll, like, and comment is a human brain with predictable patterns, triggers, and psychological responses that have nothing to do with the latest algorithm update.
This training teaches you to speak to that brain.
You’ll get the behavioral science behind why people stop scrolling, why they comment, and why they actually remember a post the next day.
Each chapter connects the dots between psychological principles and the everyday content you’re already creating.
Ever read a post and think, “Wait… are they talking to me?” That’s the Background effect at work. And brands like Audible use it masterfully to make mass content feel hyper-personal. You’ll learn:
Some posts get 500 likes. Others get 500 comments. The difference is how you invite people in. You’ll discover:
Why do some brands become part of the cultural conversation while others get forgotten? It’s not about being first. It’s about feeling authentic. You’ll explore:
Every concept comes with real examples, actionable frameworks, and plug-and-play prompts. Because understanding why something works is just as important as knowing what to do.
You’ll see how brands like Monzo, Starbucks, and Dunkin’ Donuts apply these psychological triggers – not through expensive campaigns, but through everyday posts that simply understand human nature better.
When you understand what makes people want to engage, every platform becomes more effective. Every comment becomes more meaningful. And every post becomes an opportunity to build something real.
Ready to stop guessing and start connecting?
Access the complete “Psychology of engagement” training series below.
This course is brought to you by Planable, the social media management tool smart teams use to plan, approve, and publish social media (without the back-and-forth chaos).
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2022.
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