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For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbookβs outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
Social Teams 100
Top 100 Companies that grew their social media teams in 2020,
against all odds
Top Industries
The industries of the companies that hired the most social media professionals in 2020.
14.15% Internet
9.06% Computer Software
7.36% IT & Services
7.54% Marketing & Advertising
7.28% Higher Education
Top Departments
Departments most people joined in 2020. βSocial Media Marketingβ includes titles without a specific department.
25.8% Social Media Marketing
5.2% Digital
3.2% Content
Years of seniority hired
How experienced were the people finding a new social media role in 2020?
1
1
1
1
1
15.7 Years in Average
1
1
1
1
15.7 Years in Average
Manager 7 Years in Average
Coordinator 5 Years in Average
Specialist 5 Years in Average
Intern 3.69 Years in Average
Top Titles
The most popular titles for new social media roles in 2020.
11.9% Manager
5.2% Intern
3.6% Specialist
3.8% Coordinator
Best month
When most people started a new social media job in 2020.
14.6% September
13.3% August
10.7% November
Top city in US
The city where most people got a new social media professional job.
10.6% New York, NY
8.7% Los Angeles, CA
4.8% Chicago, IL
Here are the top 100 Companies that grew their social media teams in 2020,
against all odds. You can also sort by their growth percentage.
Get to know the companies
that made the Social Teams 100
We made the top, published it, and got to know some of the interesting companies who made the list. Take a look and learn more about their stories, processes, and behind the scenes.
Planet over profits
About MNTN
I founded MNTN 3 years ago, with the idea of trying to create a solution for fast fashion. The biggest problem that we identified in our market was that there are lots of niche, sustainable fashion brands, but their price points are crazy. Young people, who are the most likely to champion a sustainable movement, canβt afford it. We came in with our slogan of βplanet over profitβ. We cut our margins by choice to make to make our sustainable products more accessible to the younger generation.
How social media helps
Our target demographic is the kind of younger people that are really at the front of eco-conscious consumption, being sustainable, and having the environments at the forefront of their agenda. Theyβre all on social media. So itβs the place where we can reach hyper-relevant individuals.
Itβs also really important to us because weβre built on transparency. We show everyone everything that we do from the seed going in the ground to the cotton thatβs produced to the shirt that you get. Social media helps us do just that.
One amazing campaign
Itβs our ongoing campaign, our sustainability campaign in the sense that we educate people. Our social media is 90% education and 10% our products. Weβre not product-centric in our marketing and thatβs something that is going to stick moving forward and something Iβm really proud of.
Skincare made simple, for your busy life
About Curology
Curology makes a custom skincare formula for you. A licensed dermatology provider evaluates your skin profile, skin type, and medical history, and prescribes a custom mix of three simple ingredients. Whether youβre up against acne, dark spots, or fine linesβyou get one bottle thatβs all you.
Itβs just like going to a dermatologistβs office, but online. Curologyβs dermatology providers are real, human medical professionalsβnot bots, not AI! A lot of people donβt realize this. After you sign up, youβre paired with a licensed provider who evaluates your skin and determines which ingredients to prescribe. No office visit, no copay. Your provider has your back the whole wayβand can adjust your formula as your skin changes.
How social media helps
Our main focus is building community and brand love β a big group of loyal brand advocates who are going to champion for us. Since I joined, Iβve really seen that happen. When we put out content now we see people in our community answering the questions in the comments for us. We see community members cheering each other on and lifting one another up. Thatβs amazing for us. It shows theyβve really learned from what weβve taught them and that they feel proud to be a part of the Curology community.
One amazing campaign
For our In Support of Black Joy campaign for Black History Month we featured a collection of stories from Black creators about finding and creating joy. β It was really one of our first big cross-functional campaigns and it was amazing to see how it came together. Our goal at the outset of this work was to start a conversation based on our values to help the underrepresented feel that Curology is a brand for them by creating content that addresses the Black Community in an authentic way through word and actions. At the end of the day, we believe everybody deserves to feel seen and heard. We want every person a part or not a part of the Curology Community to know that.
Whoβs this top by?
Oh right, weβre Planable β a content collaboration platform for social media teams. We help agencies & in-house marketing teams collaborate to create, approve, and publish social media content faster. Want to know more? Check out everything about our product here.
Or better idea, just give it a try for yourself. π
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