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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Ten client calendars. Ten sets of social accounts. The same weekly content copied and published by hand. API-based social media scheduling replaces that repetitive work with one centralized process. You connect each authorized account, send the post content and...
Feb 5, 2025
Get ready for a data-driven, insightful fireside chat on how agencies can increase their business and profitability in 2025.
Find out our where you stack up against other agencies similar to yours from our newest report: Agency profitability margins: benchmarks & how to increase yours. We share the most interesting findings and discuss practical strategies that you can apply right away.
Whether you’re focused on gaining new clients or bringing more efficiency in your team, this conversation provides valuable ideas to help your agency thrive.
Corrie Jones
After having her own agency acquired by StrategiQ, Corrie now leads the savvy social media team to create powerful and data-driven strategies for clients. In her over a decade of experience in the fast-paced world of social, she’s worked on projects with big brands like NatWest, Virgin StartUp, and Cancer Research UK, as well as spoken at SEMRush’s Global Marketing Day in New York and on the BrightonSEO main stage.
Sophie Miller
Sophie is the founder and director of the global marketing community Pretty Little Marketer, which has a following of over 600,000. She’s also consulting with some of the UK’s biggest brands to educate, strategise and build engaged online communities, inc. unilever, lounge underwear, ASOS Graze, L’Oreal frasers group, the ivy asia, BBC, & homestart x the masked singer.
Host:Â Monica Obogeanu
Monica is a senior product marketer at Planable. She leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth strategy through extensive user research and data analysis.
1. Profitability starts with pricing power
Our panelists emphasized that the most successful agencies in 2025 won’t just focus on cutting costs but on increasing their pricing power. Agencies that position themselves as strategic partners rather than execution vendors can command higher fees. One key strategy discussed was value-based pricing—aligning fees with the impact delivered rather than hours worked. This shift allows agencies to break free from the cycle of competing on price.
2. Specialization is the new growth engine
A broad-service approach is becoming less effective as competition intensifies. Instead, niche expertise is the key to standing out and driving referrals. One agency owner shared how narrowing their focus to hospitality brands led to higher conversion rates, better client retention, and more inbound leads. Specialization also makes it easier to develop repeatable processes, increasing efficiency and profitability.
3. Scaling through systems, not headcount
Instead of hiring rapidly, agencies looking to scale should focus on creating efficient systems and repeatable workflows. One of the guests explained how automating client onboarding, using standardized reporting templates, and productizing services helped them grow revenue without proportionally increasing team size. Investing in internal processes can prevent bottlenecks and improve scalability.
4. Client retention over constant acquisition
While many agencies focus heavily on new business development, the discussion highlighted that the real growth lever is retaining and expanding existing client relationships. Agencies that actively help clients identify new opportunities and continuously demonstrate value see higher long-term revenue. A practical tip shared was conducting quarterly strategy sessions with clients to reinforce the agency’s role as a long-term partner.
5. Profit margin benchmarks to measure success
One of the standout moments from the webinar was the discussion on agency profitability benchmarks. On average, successful agencies maintain a 20-30% profit margin, with labor costs staying under 50% of revenue. Agencies that struggle with profitability often lack visibility into their financials. The panelists recommended tracking profitability per client, not just overall, to ensure that no single account is dragging margins down.
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