Noticed you’re on an iOS device.
Get our mobile app for effortless planning on the go.
Log in with planable.io
Noticed you’re on an Android device. Get our mobile app for effortless planning on the go.
Log in with planable.io
Planable is the best client-facing social media tool we've ever used and we've used a lot.
The state of social media in 2025 is best understood through the numbers. With more than 5.4 billion people using social platforms and handling an average of 7 apps per month, the industry has never been more complex, or more competitive. To cut through the noise,...
Sep 23, 2025
Are you not sure where to start planning a winning content strategy? This strategy template for Gen Z entrepreneurs will help you fuel your creativity.
Generation Z is changing the future of digital brand influence and setting the tone for online culture. It also has its finger on the pulse of the latest trends. This new digital-first generation of entrepreneurs eats, sleeps, and breathes social media content.
Data from Market.us Media revealed that as much as 95% of Gen Z’ers own or have access to a smartphone. They’re considered the first ever “digital native” generation.
For any aspiring entrepreneur, developing a solid content strategy is a key part of achieving peak success and attracting followers. Effective content creation is just one small part of developing a comprehensive Gen Z marketing plan.
Discover below how to impact your brand growth with this essential guide to create a content strategy template.
Everyone has at least one favorite brand. From breakfast cereal to skincare products, branding is everywhere! A solid brand identity is vital.
With Gen Z entrepreneurs, you’re your own brand. You need to market yourself with the same intention and personality that the best brands use every day.
Deloitte’s 2025 Digital Media Trends report found that social media content has more relevance to 56% of Gen Zs than traditional movies and TV. Think of what your favorite social media influencers have to offer. Are they:
Ask yourself, “What do I bring to the social media table?” and build your online presence accordingly.
The traditional 9 to 5 job structure is becoming a thing of the past. Generation Z is no longer satisfied working for someone else. Instead, they’re working as their own bosses by turning their side hustle into a profitable career.
According to Whop’s 2025 Online Earnings Report, 68.2% of Gen Z influencers are actively earning through digital side hustles. “If you can dream it, you can do it”. The only problem is finding the sweet spot that connects effective content creation with the right audience.
For a Gen Z influencer, instead of having one boss, you could potentially have thousands, if not millions, of prospective followers deciding whether your content pays. If you don’t know who you’re talking to, your content won’t land. You may as well be talking to a brick wall.Â
To build your content strategy, you must determine specific demographic factors like:
Narrowing down your ideal audience helps you fine-tune your tone and market. You can then tailor your content for maximum impact.
Think of your content pillars as the strategic foundations of your brand architecture. Are you building authority through expertise or connection through relatability? Selecting 3 to 5 core themes gives your content direction and vibe.
These topics build trust and help your followers know what to expect. Some examples include:
Your audience is starving for effective content creation. Establishing solid content pillars gives them a reason to stop at yours – they know you’ll consistently deliver something worth their time.
You don’t need to be everywhere online to succeed. Focus on a few core platforms where your audience spends the most time. This is evident from TikTok’s explosion in popularity in 2018.
For short-form content (which is hot right now), TikTok or Instagram Reels are great picks. For longer, more in-depth content, YouTube is an ideal medium.
Regularly check your audience’s preferences and platform trends to stay relevant. Concentrate on perfecting your core platforms first. You can always grow your presence elsewhere when the timing feels right.
Without clear goals, your content is just a noise in a crowded feed. If your content doesn’t get the engagement you hope for, it can feel like throwing a party and having no one attend.Â
Decide what you want to achieve, whether it is more followers or higher engagement. You may also want to boost your ecommerce sales. Break your big goals into smaller, more bite-sized targets.
For instance, instead of trying to post multiple videos 7 days a week, stick to posting around 3 times a week. Don’t expect it to gain 1 million followers overnight . Instead, focus on gaining 100 new followers monthly. Track your progress with social media analytics tools like Planable to see steady growth over time.
Posting too often can overwhelm your audience. Not posting enough makes them forget you exist. So what can you do?
The answer is simple – you will find a balanced rhythm through posting. Start with 3 to 5 posts per week and adjust based on levels of engagement. Keep it realistic, so you don’t burn out.
Use tools to schedule social media posts to stay on track. Consistency builds trust and boosts algorithm visibility.Â
Keep in mind to offer quality over quantity. Don’t just flood social media feeds with below-average content in the name of engagement.
A steady offering of well-made content trains your audience to know what to expect and when. As a result, they’ll be more likely to engage with and look forward to your content.
Each social media platform has something to offer. Using the right format makes your content easier to consume and more likely to resonate. Different messages call for different styles, so mix it up for each platform you choose.
Effective formats include:
Smart formatting boosts both engagement and retention. Test different formats regularly to see what your audience responds to most.
Despite what some might think, going “viral” is actually a good thing. However, it must be handled the right way.Â
Jumping on trends can boost your reach, but only if it feels genuine. Study popular challenges or topics and find a way to put your unique spin on them.
Authenticity matters. If you’re simply copying someone else’s content without adding any value to jump on the bandwagon, your prospective followers will see right through this.
Use trends to showcase and enhance your personality and brand voice. Staying true to yourself builds trust and keeps your audience coming back for more.
Now that you’ve found your following and your audience, don’t leave them hanging. It’s not enough to churn out content, you also must engage with your followers. Think of it as one big mixer.
Most Gen Z influencers believe engagement only involves replying to comments. In reality, it’s building a real community.
A good Gen Z content creator asks questions and starts conversations. They take the time to react to what their followers share.
Consistent interaction shows you care about your people, not only their likes. More engagement leads to a stronger online presence.
Planable’s engagement features allow you to monitor and respond to comments all in one place, making it easier to keep those conversations flowing. With Planable, you can also collaborate with your team to craft timely and thoughtful replies, ensuring your community feels heard and valued. This smooth approach helps maintain authentic connections, turning followers into a loyal community.
An aspiring entrepreneur’s job is never done. Making use of built-in analytics lets you see how your audience reacts to your content. Even small changes can show valuable patterns.
Tracking performance helps you work smarter, not harder. Study trends over time instead of focusing on one viral hit.Â
These numbers reveal what works and what doesn’t. Pay attention to social media metrics like:
Adjust your strategy based on results so each post has more purpose and impact. Make your data your creative partner, and you could be well on your way to becoming the next Mr. Beast or Emma Chamberlain.
Even when you reach the top of the social media mountain, you need to make sure to stay at the top. Developing effective content creation requires constant evolution.
Keep a close eye on what works and what doesn’t by analyzing feedback and performance data. Stay open to trying new ideas and strategies. Adapt your approach based on trends and audience preferences, while staying true to your brand.
Continuous improvement maintains long-term relevancy and grows your following. You’ll turn occasional viewers into loyal fans who trust your voice.
Ready to take your content game to the next level? Start creating smarter with Planable!
Digital PR specialist at Whop, where she leads outreach and SEO initiatives to expand the platform’s online visibility. She writes about digital products, online growth, and strategies for building successful businesses in the digital economy. In her free time, Karina enjoys creating digital drawings on her iPad and traveling.
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
