Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
With a background as a research fellow at Liege University in Belgium, specializing in Political Science, Gregory has dedicated 7 years to understanding the intricacies of decision-making processes. Following the completion of his Ph.D., he launched a consultancy in 2016, where he collaborated with prominent brands and industries, crafting strategies for brand positioning, conducting comprehensive competitive analysis, and leveraging audience intelligence to empower decision-makers. Joining SOPRISM in 2021, he now leads Consulting & Research at Audiense post-acquisition, driving strategic solutions.
More Articles
Are Social Media Benchmarks Useful or Deceiving? Audience Intelligence Expert Explains
Most social media managers use the data gathered by social media analytics tools to report on performance. But this is just the first step. Reports are only worthwhile if you understand why the results are important and what they’re telling you. That’s where social...
Time for a social media tool
you actually like*
*30,000+ marketers approve this message