Gregory Piet

With a background as a research fellow at Liege University in Belgium, specializing in Political Science, Gregory has dedicated 7 years to understanding the intricacies of decision-making processes. Following the completion of his Ph.D., he launched a consultancy in 2016, where he collaborated with prominent brands and industries, crafting strategies for brand positioning, conducting comprehensive competitive analysis, and leveraging audience intelligence to empower decision-makers. Joining SOPRISM in 2021, he now leads Consulting & Research at Audiense post-acquisition, driving strategic solutions.