Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
CEO @Planable
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She's a frequent speaker, startup mentor, and avid runner.
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Introducing Analytics, our Most Requested Feature. Finally.
We’ve been asked about Analytics hundreds of times. And hundreds of times plus one we said No. Today, we are announcing Analytics. So what changed? From the beginning, we set out to help teams master content collaboration. Zero bells and whistles, but the cleanest,...
The Case for (and Against) AI in Content Marketing
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
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