We’ve been asked about Analytics hundreds of times. And hundreds of times plus one we said No.
Today, we are announcing Analytics. So what changed?
From the beginning, we set out to help teams master content collaboration. Zero bells and whistles, but the cleanest, truly functional interface. We promised to declunk the approval process and make team workflows simple. And we wouldn’t let anything distract us from that goal.
Approvals, with clear flows and flexible options, have been our strongest suit for a long time. This year, we’ve taken content collaboration in Planable to the next level:
- Universal Content enables marketing teams to work on all their content pieces in one place. Going beyond social media to blog posts, newsletters, ads… literally anything.
- Planable AI is the much-needed writing help for every marketer, right in the composer. No new subscriptions, countless tabs, and context switching.
- Suggestions and annotations take feedback to a new level. They allow for precise, fast-to-implement changes. Eliminating back-and-forths for good.
Now, we can confidently say we built a delightful experience. From content planning and creation to approvals and publishing. We’re not stopping, and we’re definitely not short of new ideas. But…
We’re strong believers in “you can only improve what you measure”. Trust me: every big and small decision at Planable is based on data. And content is absolutely no exception. So, we do understand what our clients and prospects have been saying all these years. Data is important. And there’s great value in having it handy in the same place where you do everything else content.
Analytics in Planable will bring you the same delightful experience you’re used to. We still make no compromise on that. You’ll have the most important KPIs for your social media strategy, easy to find and beautifully presented.
I’m grateful to all our clients who chose to put collaboration first, with us, for all these years. And I’m thrilled to close the circle and finally bring what they’ve been asking for.
Our engineering team is hard at work, and Analytics beta will be released soon. So join our excitement, sign up for the waitlist, and be the first to try it out.
I can’t wait to see the feedback pouring in.
We listen, build, launch, measure, repeat.
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s a frequent speaker, startup mentor, and avid runner.
