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Planable is the best client-facing social media tool we've ever used and we've used a lot.
For any ambitious team, whether you're launching a marketing campaign, publishing content, or rolling out a product update, a clear and efficient approval process can make or break the final result. The fundamentals remain the same: alignment, accountability, and...
Oct 7, 2025
Ocoya is an AI-powered tool with creator features for design and caption writing that enables businesses to schedule content for 5 social networks, with 7 more in beta access. But it also has certain downsides, which might motivate folks to look for Ocoya alternatives.
Among them are limited functionalities in terms of social media approval and team collaboration, unreliable experiences with customer support, and a history of free trials that are impossible to cancel, needlessly charging users’ accounts.
So let’s see what other social media management platform could best suit your team’s needs by exploring 4 of the best alternatives to Ocoya.
Ocoya presents itself as a promising product with a user-friendly interface that can save time with social content creation (also thanks to its internal editor and asset management tools) while scheduling to multiple platforms.
But in terms of actual social media performance and seeing ROI for your marketing efforts, things get more complicated because of:
Ocoya’s calendar lets you organize posts and campaigns for multiple platforms via drag-and-drop and includes suggestions for the best times to post plus prediction charts. It also features a content scheduling tool that allows for publishing with a natural delay to mimic real-time posting by an actual human.
It comes with beta access for platforms like Discord, Telegram, and Slack. You can schedule announcements for all 3, but also manage channels/servers and share content on the first 2.
However, users mention that Ocoya’s calendar could do with more advanced features like multiple views, plus post-scheduling automation sometimes doesn’t work with the correct publishing time. Others have also reported that Instagram scheduling can fail, with posts simply not appearing on the feed.
Ocoya offers options for collaborating on content creation with team members or external clients, plus shared kits for maintaining brand consistency.
To approve social media posts, you have to create individual requests and send them from the post editor. You can customize the request and choose between internal/external, and the recipient then gets an email notification for the post and can respond with Approve or Needs rework.
This entire process feels clunky, especially since it doesn’t include bulk approvals or the option of customizing approval workflows too much. There’s no way of setting up multi-level versions, different approval statuses, or detailed roles and permissions. Annotating and keeping posts internal are also off the table.
Ocoya measures various KPIs like engagement and reach, then adds campaign optimization suggestions. It allows users to verify brand mentions and do sentiment analysis in real time, keep an eye on competitors, as well as identify trends. Dashboards are customizable to an extent, but some of these features are only available with the pricier plans.
Multiple users report wishing for more comprehensive options in this area, like insights into audience demographics. Analytics reports lack customization features, especially on smaller tiers, and there can also be inconsistencies in the provided analytics data.
In general, Ocoya encourages users to request and discuss features via the public Roadmap or Facebook group, but the latter has mostly been a succession of unanswered customer care requests.
To find the alternative that best suits your team, start by asking yourself what social media performance looks like for the brands you manage. A user-friendly interface is a must, but look for feature combos aligned with your processes and the size of your organization, and don’t forget about advanced options like granular analytics. Also consider any tool’s approach to pricing and customer support.
View and manage scheduled posts across days and weeks in Planable’s intuitive calendar interface.
Planable helps businesses and entrepreneurs implement every stage of a social media strategy with flair. You do everything in one place: plan, organize, create, collaborate on, approve, and analyze content. So, as opposed to the create/publish duo you can find with Ocoya, Planable holds an idea’s whole lifecycle, right down to measuring its impact.
Oh, and when I say content, I mean beyond the socials, too. The Universal Content feature bundle lets you handle blogs, ads, briefs, newsletters, and so much more. All with rich text capabilities.
Collaborate and leave suggestions on newsletter copy in Planable
More features Planable offers:
You can publish to 9 platforms: Facebook, Instagram (Stories and Reels included), Twitter, Google My Business, YouTube, TikTok, LinkedIn, Pinterest, and Threads.
Weekly content planning view in Planable with post previews, platform tags, team comments, and approval status.
Content scheduling happens in one mighty calendar that lets you organize social media posts and more through filters, color-coded labels, and custom views, but also by grouping them in campaigns that show assets and timelines clearly. Rescheduling via drag-and-drop is instant, and every workspace can have its own posting times.
You’ve also got the option of setting recurring posts and recycling your favorite oldies. And speaking of evergreen content: one of my favorite features is the ability to sync previous posts.
Team collaboration you actually enjoy, no matter what platform you’re publishing to, is what Planable was built for.
This happens via real-time comments, annotations, and text suggestions. Roles and permissions can be set for individual users, while post activity history keeps feedback efficient. Each comment becomes one task, easily marked as resolved.
Every client can have a separate workspace, and each workspace can have its own custom approval workflows: none, optional, mandatory, or multi-level.
Customize your approval workflows with optional, required, or multi-level settings in Planable.
A post or comment can stay internal. You can also share a post link with sporadic collaborators, but also create mock-up pages for specific clients and their social media accounts.
Planable analytics show account statistics for custom periods. Plus, you get granular data on top-performing posts and in-depth insights for each piece of content. You can browse through audience insights like location, demographics, and professional info.
Social media analytics dashboard
Generating reports also happens in a few clicks. Download them or share them via links with your clients, and they’ll see the direct connection between the quality social content you create and its impact.
Pricing: The free plan includes 50 posts, and paid tiers start at $39/workspace/mo, billed monthly.
Drawbacks: There’s no social listening yet and no direct integrations with CMS platforms for website publishing.
Here’s what Planable does compared to Ocoya:
Takeaway
Overall, Planable offers entrepreneurs, agencies, and marketing departments a complete social media tool with extended written content capabilities. It’s a solid Ocoya alternative, with smooth collaboration tools put your team’s ideas in the best possible light.
Hootsuite is a social media management platform that brings scheduling, content creation, analytics, and social listening into one dashboard. It’s geared towards marketing in a way that includes the socials but also stretches beyond, with content curation tools and review management capabilities that Ocoya doesn’t share.
It caters to everyone from small businesses to governments, including nonprofits, legal businesses, and agencies. So, while teams of any size can use it, it’s a more advanced tool with a focus on detailed analytics in addition to publishing.
Pricing: Plans start at $149/user/mo, billed monthly, and come with a 30-day free trial.
Drawbacks: This tool is more expensive, has been known to glitch, and can feel clunky, especially in the beginning.
Emplifi is a social media management platform with social commerce and customer care capabilities.
Content creation is absolutely included, but this software excels at managing customer engagement and experience, so it brings sentiment analysis, UGC tools, and influencer management in a way Ocoya doesn’t provide.
Emplifi is also a social tool built on artificial intelligence but specializes in advanced product modules that maintain brand consistency for enterprise-level businesses across media, higher education, retail, travel, and beyond.
Pricing: There are no pricing plans, only product tours followed by a custom quote.
Drawbacks: This tool is both pricey and complex for small businesses. Multiple users mention the learning curve, even just for publishing social media posts.
Radaar is also based on artificial intelligence and simplifies content scheduling, publishing, plus analytics across multiple brands. It’s as small-business-friendly as Ocoya but has stronger analytics and social listening tools. Users score it higher for ease of planning and its user-friendly interface.
In addition, it’s got a unified social inbox and a task manager. Multiple users claim it brings better value for money overall.
Pricing: Tiers start at $9.99/mo billed monthly, and all 4 come with a 14-day free trial.
Drawbacks: Just like with Ocoya, there can be billing/refund issues. There are also limitations on posting optimized media to different platforms and on the number of publishing workflows included with each plan.
Consider your long-term vision for the brands you manage and what areas you plan to scale towards.
Maybe you prioritize social commerce, maybe you just want a social media management platform that has everything in one place and lets your fellow humans shine. An inspired team with an efficient workflow means content creation can fuel growth and a real connection with your audience.
In short:
Try the free plan and see how Planable brings out the very best in your social media team.
Irina is a freelance conceptual copywriter with an ethical edge and an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
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