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Blog Announcing TikTok Analytics

Announcing TikTok Analytics

Earlier this year, we launched the most requested feature ever in Planable: Analytics. We started with the most popular platforms: Facebook, Instagram, and LinkedIn.

Now, I’m happy to announce one less place for you to check for insights and make sense of all the different formats: we’ve just launched TikTok Analytics! 🎈

Manage all your TikTok in Planable – from ideation to analytics

Though TikTok is all about raw, unedited videos, I know success doesn’t come effortlessly. It takes careful research and planning. A team to contribute wild ideas and feedback throughout the process. The thorough analysis of results to evolve the strategy.

And now, you can really do it ALL in Planable.

Create detailed TikTok scripts

From campaign briefs to scripts for each video, the best place is a dedicated Universal Content page. Make everything clear and have your team contribute from the initial stage, with all the deets.

  • rich-text capabilities to include headings or bullets for maximum clarity
  • embeddable videos to show all the examples you need
  • annotations and text suggestions for straight-forward feedback

Edit your videos

Planable's video editor dashboard with options to trim, cut, finetune, and add filters, annotations, or decorations.

Video editor in Planable

Make the final adjustments with Planable’s video editing capabilities: trim, crop, and edit the video with filters, text, or stickers. Alt text or custom thumbnails — you can do it all.

Create the perfect captions

Collaborations with text suggestions and annotations on a TikTok post

Collaboration on a TikTok post in Planable

Get a headstart on your copy with Planable AI, which is embedded right into the composer. It can generate texts based on your instructions or help improve existing copy.

Get clear feedback from your colleagues and clients through annotations and text suggestions. Reducing the back-and-forth to the minimum.

Approve and schedule content

Approvals dashboard in Planable with options for none, optional, required, or multiple-level.

Multiple approval levels in Planable

Keep approvals as simple or as complex as you need them. The multi-level approvals make it easy for you to check content in-house, and show it to the client when everything’s in tip-top shape.

And once you get the green-light, have the content scheduled automatically. Or you can choose to hit the publish button yourself.

Analyze the results

TikTok analytics dashboard with profile perfomance and top content.

TikTok Analytics in Planable

See how your content performs and make the best data-driven decisions for future strategy. With TikTok Analytics you can:

  • see how your account performs over a period of time: followers, video views, profile views, and engagement
  • spot your top-performing content by impressions or engagement, and go in-depth on each post for more metrics
  • check out all content’s analytics by the following metrics: reach, engagement, video views, likes, comments, and shares

All your social media reports in one consistent view

When you manage multiple social media platforms, keeping everything in one consistent platform is really time and sanity-saving. Create and approve everything in Planable, and now see all your social analytics in the same delightful interface.

You can also generate reports for your clients and share them as downloadable PDFs or via dedicated share links. Beautiful, insightful, professional — check.

If you haven’t tried Planable yet, give it a go – the first 50 posts are free, no credit card required.

*The Analytics free trial is available only for paid accounts.

Miruna Dragomir

Miruna Dragomir

Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.

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