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Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the project manager aligns it with...
Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures? This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content...
GatherContent is a platform that helps marketers manage their content strategies and workflows. But the content operations platform has its limitations: it’s on the pricey side, and the features don't check all the boxes for some teams. There are plenty of...
Did you know that multi-channel marketing can increase engagement by over 300%? In other words, a solid content distribution strategy will put your business in the spotlight and strengthen relationships with the target audience. However, manually promoting, publishing...
Did you know that project management collaboration tools save the average employee around 498 hours per year? That's a full working month! Project management collaboration tools are essential to increase productivity and ultimately save money. This is especially true...
Marketing strategies for SaaS companies are more complex than those created for other products or services. They lean heavily into customer retention, not just acquisition — that takes lots of customer data and well-planned, personalized marketing campaign plans. But...
With Instagram Reels catching on like wildfire, they have become a gold mine to maximize engagement and raise brand awareness. However, although Instagram includes a built-in video editor, using other third-party reels tools to improve your content may be a better...
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