A social media plan is a roadmap that defines what you’ll post, when you’ll post it, and how. It also specifies the KPIs you’ll track to measure success. Without a social media plan in place, it’s easy to fall into random posting that burns energy but delivers little...
B2B SaaS Content Strategist
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence - from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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10 best social media management tools for 2025
author featured articles, Social Media, Tools
Social media management involves a lot more than just posting content on different networks. You have to know your audience like the back of your hand, build powerful content strategies, and keep your calendar relevant with fresh post ideas. Then your focus shifts to...
9 best GatherContent alternatives to boost content collaboration in 2025
GatherContent is a platform that helps marketers manage their content strategies and workflows. In 2022, it was acquired by Bynder and rebranded as Content Workflow, continuing its legacy with a strong focus on workflows, real-time collaboration, and centralized...
12 best social media community management tools in 2025
Social media community management tools are no longer a “nice to have”. They’re essential for brands that want to scale conversations, respond in real time, and build deeper audience loyalty without burning out their teams. Whether you're handling hundreds of comments...
10 best Google Business Profile analytics tools in 2025
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
10 best YouTube analytics tools in 2025
Although YouTube's native platform does a solid job, third-party YouTube analytics tools can go into a lot more detail, especially in terms of competitive analysis and SEO tracking. Plus, some tools leverage AI to offer personalized topic ideas, keywords, and ideal...
12 best remote work tools in 2025
Productivity, Social Media, Tools
Remote work solves a lot of issues on-site companies often deal with high overhead costs, limited talent pools, work-life balance, bureaucracy, and so on. Still, managing remote workers can go wrong without the proper remote work tools in place. You need a solid blend...
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