Many companies treat internal comms as ad-hoc channels that don't require planning — and they're wrong. Internal comms are the glue that helps organizations build culture and nurture collaboration. Similarly, a social media calendar is essential for external...
Social Media Content Creation Simplified: the Winning Step-By-Step Guide for 2024
Social media presence is a priority for many digital brands, making social media content creation a golden skill. Why? Because everybody's on social media. Which allows you to tap into almost any audience. With its huge engagement potential and broad reach, social...
Manage Multiple Facebook Accounts and Pages with Zero Stress
Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
8 LinkedIn Analytics Tools for Tracking Performance Metrics in 2024
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
8 Social Media Analytics Tools for Busy Marketers in 2024
Does the complex interface of Meta Business Suite or LinkedIn Analytics make you sigh in frustration? With overwhelming data and performance glitches, native social media analytics tools can be a source of annoyance. Luckily for digital marketers, business owners, and...
The Best 6 Metricool Alternatives for Smooth Social Media Management
Metricool alternatives help social marketers boost productivity and stay on track regardless of the number of channels, clients, and approvals involved. Marketing teams use social media automation tools like Metricool for many reasons, the core being to stay in...
8 Sprout Social Alternatives For Every Agency Budget in 2024
Are you seeking Sprout Social alternatives that offer more affordable plans, faster customer support, and smoother internal publishing and approval processes? There are plenty of social media management tools on the market that are diverse in their features, budget,...
9 Best Agency Project Management Software (and How to Choose the Right One)
Looking for the perfect marketing agency project management software to streamline operations and maximize productivity? Look no further! In this article, I've researched and compiled the top nine options to suit any budget, goal, and project complexity. What...
Successful Marketing Campaign Management: Your Hands-On Guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...