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Building a Brand Guide: Choosing Fonts and Colors

Building a Brand Guide: Choosing Fonts and Colors

How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...

Content Marketing Made Efficient: A step-by-step guide

Content Marketing Made Efficient: A step-by-step guide

Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...

Branded Content: Today’s Marketers’ Dilemma

Branded Content: Today’s Marketers’ Dilemma

The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...

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