Brand Archives - Planable

4 Things to Keep in Mind when You Choose Your Brand Ambassadors

If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...

4 Things to Keep in Mind when You Choose Your Brand Ambassadors

If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...

Brand

Building a Brand Guide: Choosing Fonts and Colors

How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity. A strong brand identity helps your customers recognize you immediately, with even the barest of information. In this piece,...

Brand Marketing

Budget-Friendly Ideas to Bring Your Brand Story to Life

Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...

Brand Marketing

How Can Brand Management Ensure Your Business Stability – A Guide for Haters

Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...

Brand Marketing

Content Marketing Made Efficient: A step-by-step guide

Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...

Brand Marketing

Branded Content: Today’s Marketers’ Dilemma

The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...