Pricing your social media services fairly can be daunting whether you're the new social media marketing agency on the block or a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy? If...
Social Media Pricing: How Much to Charge for Social Media Management
Pricing your social media services fairly can be daunting whether you're the new social media marketing agency on the block or a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy? If...
Budget-Friendly Ideas to Bring Your Brand Story to Life
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
Building a Brand Guide: Choosing Fonts and Colors
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
4 Things to Keep in Mind when You Choose Your Brand Ambassadors
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
How Can Brand Management Ensure Your Business Stability – A Guide for Haters
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Content Marketing Made Efficient: A step-by-step guide
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
Branded Content: Today’s Marketers’ Dilemma
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
