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Planable is the best client-facing social media tool we've ever used and we've used a lot.
For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbook’s outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
Dec 11, 2025
Tracking Facebook Ads performance with native Meta Business Suite is often enough to get the job done. But the platform is far from intuitive, and finding the metrics you actually want to see sometimes gets quite frustrating. In short, you’d be better off with third-party Facebook analytics tools.
But, having worked in social media for years, the option to also manage ad creatives and track campaigns across multiple social media channels would be that much better. That’s why I compiled a list of some of the best social media management and performance analytics tools for Facebook I worked with.
I included both unified social media management tools and dedicated data visualization platforms so you can have more options to choose from.
Best for: Unified Facebook management workflows
Rating: 5/5 (super straightforward content planning and analytics dashboards with deep insights)
Planable is a unified social media management tool with dozens of network-specific features. The platform handles direct Facebook Link and Carousel Ads creation.
You can publish ads to Facebook directly from Planable or save them to Facebook via its native Meta Ads Manager integration. This lets you tweak your ad spend, target audiences, and anything else ad-related.
Its analytics tool also lets you measure your social media presence across multiple platforms and includes network-specific metrics.
That means you can track Facebook Page views, engagement rates, followers, and impressions. Planable also covers performance metrics for social media posts across both organic and boosted formats, including comments, link clicks, and more.
Planable analytics dashboard showing follower growth, top posts, and engagement metrics.
Plus, the platform’s Campaigns feature tags and monitors multi-format posts belonging to the same campaign: videos, organic posts, link and carousel ads included. This feature is useful to track campaign performance across multiple social media accounts.
Planable’s campaign overview showing project statuses like active, planning, and completed.
Add in real-time collaboration features, unified content calendars, Grid views, and engagement tools, and Planable handles everything and anything on Meta and beyond.
Our workflow is now seamless thanks to Planable, and we wouldn’t consider using any other platform. The ability to view both analytics and engagement within the same space is also a huge advantage.
Jack F., Head of Marketing.
Key features:
Integrations: Facebook, Instagram (with direct Stories and Reels publishing), Threads, X, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile.
Pricing: Planable starts at $33/workspace/month, with a free plan that includes up to 50 posts. Planable Analytics is an add-on that costs $9/workspace/month extra.
Best for: Organic and paid campaign tracking
Rating: 4.5/5 (very capable Facebook analytics tools, but occasionally tricky to use)
Hootsuite stood out to me because it includes automated reporting tools that compare ad and organic performance side-by-side. This lets you track performance across shared assets or cross-reference metrics between organic posts and paid ads, which is perfect for optimizing Facebook performance.
Plus, Hootsuite includes advanced social listening and competitive benchmarking tools. However, the platform’s complexity does make it tricky to use in some cases.
There are these moments when I’m hunting for one tiny metric and I end up clicking around longer than I meant to. It breaks the rhythm. The ads side is fine, just not something I move through easily, so I still check things on the native platforms. And the cost nudges at me a bit when I’m handling several clients at once.
– Isha J., Social Media Marketing Manager.
Key features:
Integrations: Facebook, Instagram, Threads, X, TikTok, YouTube, LinkedIn.
Pricing: Hootsuite starts at $99/user/month (billed annually). There’s a 30-day free trial available.
Best for: Advertising campaign ROAS tracking
Rating: 4/5 (powerful analytics tools, but locked behind top-tier plans or extra add-ons)
Sprout Social makes it easy for external stakeholders to gauge campaign performance and quick, data-driven decisions.
The platform’s reports include ROI overviews of all ongoing campaigns combined, then break them down individually to pinpoint which campaigns yield the most revenue and which may need to be put on hold.
You can also spot top-performing campaigns by custom KPIs, including views, conversions, and more.
But that comes at a cost. The platform’s paid social analytics features are only available in top-tier plans. More advanced reporting tools are also locked behind an extra add-on.
Premium analytics is great, but it should be available to all users. Reporting without premium analytics can be cumbersome and labor-intensive. Some elements of paid ad management are limited by API.
– Molly M., Social Media Team Lead.
Key features:
Integrations: Facebook, Instagram, Threads, X, BlueSky, YouTube, TikTok, LinkedIn, Google Business Profile, and review sites (TripAdvisor, Yelp, etc.)
Pricing: Paid social media analytics are unlocked in the Professional plan. It costs $299/user/month (billed annually). There’s a 30-day free trial available.
Best for: Large-scale campaign management and tracking
Rating: 4/5 (capable social media management tool, but with otherwise clunky scheduling features)
Metricool is an analytics-centric social media management tool that integrates natively with Google Looker Studio. That means you can connect social data with 250+ extra sources, including your websites and Twitch accounts, to set up unified reports with real-time updates.
This makes Metrciool a solid option for marketers looking to track and manage campaigns across all marketing touchpoints. The platform also includes native social media scheduling tools, but they are quite clunky UX-wise.
When I manage several brands that are closely connected, I have to switch into each account separately to see their schedules. It would be much more convenient to have one combined calendar view that shows all brand accounts together.
– Olga Z., Community Relations Manager.
Key features:
Integrations: Facebook, Instagram, Threads, X, Bluesky, YouTube, TikTok, Pinterest, LinkedIn, Google Business Profile.
Pricing: Metricool starts at $18/month (billed annually). There’s also a free forever plan available.
Best for: comprehensive Meta ad performance analytics
Rating: 4/5 (great dedicated marketing analytics platform for mid-sized teams, but no publishing tools)
I picked Social Status because it’s a dedicated social media analytics solution that tracks metrics across social media profiles, competitors, influencers, and advertising campaigns for multiple social media platforms.
As for ad campaign tracking, Social Status gives you valuable insights covering key Facebook ads metrics: total ad spend, reach, link clicks, conversions, and product sales.
You can zoom in on your results to see each particular campaign’s (or ad’s) click-throughs or how much landing page traffic it generated, for example.
But unlike the above-mentioned tools, Social Status doesn’t offer any built-in social media management-specific features. The platform also has a few UX-related bugs.
Filters on Content Themes don’t seem to always work for me and it’s a bit buggy.
– Sadie M., Small Business Coordinator.
Key features:
Integrations: Facebook, Instagram, X, YouTube, TikTok, LinkedIn.
Pricing: Social Status starts at $891/year for 10 users. There’s a 7-day free trial available.
Best for: Optimizing multi-channel advertising campaigns through AI-powered insights
Rating: 4/5 (in-depth omnichannel analytics tool prone to occasional workflow-disrupting bugs)
Whatagraph’s AI tools turn complex datasets into actionable social media insights. The platform tracks omnichannel performance and summarizes its findings to help you spot underperforming ads or ideal ad formats, and provides suggestions to optimize future campaigns.
Whatagraph also stands out through the platforms it supports. You can measure advertising campaigns across Meta platforms, LinkedIn Ads, Google Ads, Bing, Amazon, Apple Search, and even Spotify.
However, it does have the occasional bug, especially when working with multiple users on the same reports.
If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines.
– Bruhith I., Digital Marketing Specialist.
Key features:
Integrations: Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn.
Pricing: Whatagraph starts at $229/month (billed annually). There’s a free forever plan available.
Best for: Small businesses looking for a customizable social media analytics dashboard and report builder
Rating: 4/5 (great data visualization tools, but has a learning curve)
With pricing plans starting at $42 per month, DashThis is the more small business-friendly alternative to specialized data analytics tools.
The platform lets you set up customized dashboards to monitor key metrics across most advertising channels, and also connects with Google Analytics and email marketing tools to get detailed insights across entire customer journeys.
But navigating the platform does require a bit of know-how, which might seem overwhelming to new users.
Also, some of the advanced features are a little tricky to set up without some prior knowledge.
– Mohamed S., Business Data Analyst.
Key features:
Integrations: Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit.
Pricing: DashThis starts at $42/month (billed annually) with no user limit. There’s a 14-day free trial available.
Here’s my thought process behind each tool that made it on the list:
Analytics software for Facebook Ads integration are third-party tools that link to Meta Ads Manager. This helps marketers thoroughly measure Facebook and Instagram metrics across paid and organic marketing activities. They help optimize Facebook strategies through:
Although you can also use Meta’s native analytics platform, the layout is quite disorganized, making it hard to track the data you want. That’s why third-party tools are recommended.
Here’s a brief rundown of the top features you should look for and how they help:
There are many Facebook analytics tools to choose from, so here’s a brief of what each tool I showcased throughout the post is best for and why you should use it:
Still, I definitely recommend Planable as your go-to. Its quick and easy reports let you find and hone in on exactly what works to make your next posts or ads reach viral status, as well as create them with your team and roll them out right then and there.
It’s definitely worth a shot. Schedule your first 50 posts completely for free!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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